Category Archives: Technology

Will Your Business Sink in a Technology Ocean?

Geology is fascinating. If only we could speed up time, we could see mountains rising and being eroded into peaks and valleys, oceans ebbing and flowing, continents breaking up and moving around. Earthquakes. Volcanoes. Glaciers. Landscape in action. Great spectacle. Or it would be, if we could speed up time.

How about continental drift? Speed up time. If you click the image here to the right you’ll go through 650 million years in 1 minute 20 seconds.  Watch the continents pull apart. It’s a fun animation.

And technology is just like continental drift, but roughly 25, 50, 100, maybe a million times faster. And accelerating.

For example, mobile technologies. And what if the big blob there on the right were labeled “iPhone,” and other blobs labeled “Android,” “Windows Mobile,” and so on?  That’s a changing technology landscape. And in that case, the splitting of the continents represents maybe a year or two. Right? Call it two years, and that would make it 325 million times faster than continental drift.

The pace of technology’s changing landscapes is speeding up. The technological continental drift in personal computer operating systems common for business use took maybe 10 or 12 years to go through the cycle from CP/M in 1980-1982 or so, followed by the MS-DOS world (we called it PC Compatible), with Mac and then Windows, lately Linux and friends. Or maybe that was 25 years?

We all have to choose platforms. I’ve seen it from a software developer standpoint since 1984, so 26 years now. Then there’s hardware manufacturing, consulting and expertise, and also just plain using the technology. Do you use Windows or Mac or Linus? iPhone or Android or Treo or Blackberry? You’re making choices.

Make the wrong choice and you end up like my polar bear friend here to the left (with apologies for changing the simile abruptly from continental drift to ice sheets breaking up, but it does sort of show it, doesn’t it?) You’re on a shrinking platform. Of course the polar bear can swim long distances. Users can jump platforms, but it costs time and money. Developers and manufacturers can jump platforms too, but it costs more time, and more money.

I’ve seen a lot of businesses rise and fall to the ebb and flow of these technology platforms.

This is tough, but important, strategy management. Businesses get stranded on shrinking platforms all the time. Businesses went down with the ship of CP/M, Apple II, MS-DOS, SONY Betamax, HD vs Blue-Ray… it’s happening all the time. Yahoo Instant Messenger vs. Microsoft Messenger vs. whatever-they-called-it-on-AOL and so on.

Where are you in social media? Facebook, LinkedIn, Twitter, Google Buzz, somewhere else?

Ideally you want to jump to the next continent in time to ride with it as it grows. But damn, it’s hard to guess right all the time. You’ve seen what happens. You’ve seen some businesses try to mitigate the risk by developing into multiple platforms, then lose focus and fall apart. You’ve seen businesses stick to dwindling platforms and eventually fade away.

What are you doing about this?

(Image credit: Jan Martin Will/Shutterstock)

Google Buzz Explodes the Myth of First Mover Advantage. Again.

Somewhere in the 1980s we coined the phrase “first mover advantage.” Right or wrong, I associate it in my mind with the birth of Compaq Computer, in the middle 1980s. Compaq’s original 34-pound sewing-machine-sized computer was dubbed the first compact computer. Luggable was more accurate. And it wasn’t the first, either.

This bugs me. “But that’s not new,” people say, meaning, as they say it, “so it can’t be an interesting new business.” It’s an idea fetish. It misunderstands that underlying fact that being first doesn’t mean diddly without getting the traction to stand out, and stay.

Apple wasn’t the first personal computer. And Google wasn’t the first search engine (I read recently it was the 11th). Amazon.com wasn’t the first book site on the Web. And so it goes.

Which brings me to Google Buzz. Not first, at all. Not original. But very powerful. My favorite quote on this is Mobclix evangelist Megan Berry’s Power Trumps Innovation post on Huffington Post yesterday (bias alert: she’s my daughter). She says:

So how is Google Buzz different? It doesn’t have a character limit and conversations are threaded so you can comment below the original post. (OK so there’s actually a few more differences and you can check out Monica O’Brien’s ode to Buzz for the play by play). But, honestly, that’s pretty much it and neither of these ideas are really new. Google Buzz is decidedly unoriginal (for more on this check out TechCrunch’s superbly titled If Google Wave is the Future, Google Buzz is the Present). There’s nothing new here. Threaded comments have been around since online forums, the idea of social sharing is so 2005, and choosing who to follow is, well, have you heard of Twitter?

I totally agree. It’s not new, but it’s very important, because Google has power. We can’t ignore it.

A case in point, actually, is how many of us will revive our gmail facility just to get into Buzz. I’m annoyed, I admit it. This means that if I’m going to be absolutely up to date with everything I do in blogging and Twitter and Facebook and LinkedIn these days, now I have to add Google Buzz into the mix. I’m really hoping Tweetdeck adds it into the interface, like they did with Facebook and LinkedIn, so I only have to go to one place.

What I mean is: damn! Another social media platform? Really? But this one is Google, so I don’t dare ignore it.

And that’s the point. Like Microsoft before it, Google has the power to jump into a market after it’s become important, and change it, even, in a short time, lead it. So first mover advantage? Well, not so much.

Shock and Awe Reminder

Sometimes you have to step back and just plain enjoy the wonder of it. For me, shortly after my 62nd birthday, it’s been amazing, wondrous, and so much fun. Every so often I have to pause and reflect. The computers, the phones, the media options … it’s all amazing.

Most of you have grown up assuming cell phones, transportable video, and computers are everywhere. Can you imagine that when I was growing up we had three channels on the television, in black and white? We were already in our thirties before we had videotapes so we could watch movies at home. To see a specific TV show we had to plan our evenings and be ready at the television when it started. And we all watched the commercials together.

It seems like you have to be almost my age to be able to remember when we used typewriters and Wite-Out regularly.

In college we had to write papers on the typewriter. More than once I rigged the sentences to replace a page in the middle of the paper so it would start in context with the page before it, and then end in context with the page that followed, while the rest of the page itself changed.

In my first real job, as a wire service correspondent in Mexico, we’d have multiple typewriters on wheels. When a new story came in, we could leave the story we were working on in place in one typewriter, and then start the new story with another typewriter. And to change paragraph placement, we literally cut and pasted; with scissors cutting the paper, and real paste, to paste it back together. That happened all the time.

I think my favorite part of all this is remembering back in the early 1980s, as personal computers started to spread. We had the Apple II, the IBM PC, Radio Shack, and others. I was in Creative Strategies, doing market research for high-tech clients including IBM and Apple. We were paid to sit around and imagine what might come in the 1990s and beyond. We got good money for it. And we had no idea. We were so far off, it’s fun to try to think back to how low the horizons of our visions were.

Oh, and there’s this: in the middle 1980s I traveled a lot in Latin America, doing market research and planning consulting for computer companies, carrying the 34-pound original Compaq computer. And as bad as that sounds, it was a huge step forward. Later,  in early 1991, I traveled back and forth to Japan about once a month, using the first Macintosh Powerbook: monochrome only, it weighed eight pounds if I remember correctly. But there too, it was another huge step forward.

The capabilities of the iPhone, the Droid, the netbook? Absolutely amazing. The first computer I worked on, a 1979 AM-Jacquard minicomputer, cost about $129,000. It occupied a room of its own, took up the space of a walk-in freezer, and had a huge disc drive system involving 10-pound metal platters that each had capacity of 5 megabytes. And that was huge. It was hard to imagine using that much storage space up, ever. My iPhone has 64,000 times more storage space.

I could go on all day with comparisons like that. I love new technology. I love gadgets. I love the Web and social media. And it helps me enjoy it all when I remember how far we’ve come. It’s all amazing.

Paradox: Lead vs. Listen in Product Development

This is a problem I’ve struggled with for more than 20 years: ideally, does product development lead, listen, or both? Is the ideal developer a crabby older sibling who knows better, or a compliant servant? Do you build what’s good for the customer, or what the customer wants?

puzzleThey aren’t always the same thing. Think about how software becomes so feature-rich that it slows to a crawl and drives its users crazy. Isn’t that because developers listen to customers, and every customer wants some additional bell or whistle, so they add them all in? Think about leading word processors and spreadsheets, and all the different things they can do.

A few years ago I wanted to publish a presentation tool (software) that wouldn’t let its users do boring bullet point text-filled slides. It would have defaulted to a big graphic and a title for each slide, and allowed occasional very big type-size bullet points, so only a few would fit. I couldn’t get that idea to fly, so I dropped it.  How were we going to tell people they couldn’t add more text?

And if you want a very broad example, visible almost everywhere, take restaurants. What do you think? Do most restaurants lead, by giving customers excellent healthy food, at the expense of flavor? Or do they give customers not-so-healthy food full of not-so-healthy ingredients, but that tastes better?

Returning to the United States to live in Palo Alto in 1981, after 10 years living in Mexico City, I looked for the occasional high-end Mexican restaurant offering good Mexican food (such as real ceviche, to name just one menu item) instead of greasy stereotyped burrito stuff. I talked once to an entrepreneur who tried. “The buying public won’t let it happen,” she said. “People think of Mexican as cheap and greasy, not good food.” (Happily, this has changed somewhat in the 20+ years since; I had real ceviche at Ola in Miami and at Cevicheria La Mar in San Francisco last month. Both are good restaurants.)

So here’s the question: what are you going to do? Listen to customers? Lead by giving the world what it needs, whether it wants it or not? Or both? Which is more successful? Which is more satisfying?

(Image: istockphoto.com)

5 Things Avatar Can Teach You About Development

(Note: this is a guest post by Megan Berry (my daughter), social media evangelist for Mobclix. It was originally posted on the mobclix blog.)

Avatar is a world-wide phenomenon and is currently the top grossing movie of all time*. How can you learn from its success and apply it to your own projects (even if they aren’t billion dollar movies).

  1. avatarTechnology Matters. James Cameron first wrote Avatar in 1994, but he ended up tabling it until 2005 because he felt the technology wasn’t there yet. Figure out what your idea needs and how you can make it happen. If your current idea won’t work well, put it on hold and work on something else.
  2. Love Your Idea. This movie finally came to fruition 15 years after Cameron’s initial idea. He didn’t just forget about it, he waited for his moment and made it happen. And now he’s very rich (er, richer).
  3. Get Fans, Not Just Viewers(/Users). Avatar was so successful because you didn’t just go and think “good movie” and go to sleep. You wanted to tell everyone you knew about it. After watching this movie I immediately started telling my family and friends they had to see it. Now.
  4. A Little Controversy is Good. Avatar’s a commentary on the war in Iraq. And our treatment of the environment. And a critique of the military. And advocates polytheism. And deals with racial issues. Or maybe none of the above, but it made you talk about it, didn’t it?
  5. Make it Beautiful. Avatar is a cinematic masterpiece. It’s gorgeous. Don’t settle for less with your iPhone app. If your iPhone app is the best looking thing I’ve ever seen I’ll not only use it but share it with everyone I know.

*Okay, so this actually depends on whether or not you count inflation. In any case, it did very, very well.

The Truth in a Graphic About High-Tech Distractions

I just couldn’t resist sharing this. It’s called The Hierarchy of Digital Distractions, and it’s brilliant; and even better in full size, so you should click this link or on the picture to see the original. I got it from Ann Handley, @marketingprofs on Twitter. It’s from a site called Information is Beautiful, by David McCandless.

And it certainly depicts, way too accurately, the way digital distractions stack up for me.

(Image: by David McCandless, via Information is Beautiful)

Standards vs. Competition

It’s been a back and forth problem since personal computing started in the late 1970s. Some technical standards make things easier for everybody; but they also dampen competition, creativity, and innovation.

Standardizing operating systems in personal computers made a better market for software developers and software users. When MS-DOS took over in the middle 1980s, and became a standard, suddenly “PC Compatible” meant something. There were more programs, more options, more tools for developers. When Apple brought out the early Macintosh, it also brought out a new standard, and a problem for developers. Do we move to the new operating system?

Nowadays we have the Mac, Windows, and Linux. We have the iPhone, and windows mobile, and Palm, and now Android. We have Firefox, Internet Explorer, Safari, Opera, Chrome … the Wii, PlayStation, etc. Software developers have to choose. Consumers have to choose. There are different mini markets. Guess wrong, and your business is out of luck.

Sometimes I like it. Competition keeps everybody sharp. And then there’s something available for what I don’t have, that isn’t available for what I do have. And all kinds of cables and power chords and plug-ins left over. What do you think: best of all possible worlds? Competition over all? Or standards and compatibility? Seems like it’s one or the other, but never both.

(Image: David Lee/Shutterstock)

Did you Miss the Online Train? Is it too Late?

Even if you don’t have a website, blog, Facebook page, Yahoo! or Google listing, it’s still not too late. It really isn’t. That’s what they said in 1999, and again in 2005, and every day. The future just keeps on coming, day after day. Jump on now, and you can look back later.

Seth Godin, one of my favorite bloggers, has an excellent post titled is it too late to catch up?  He suggests some things to do about it, and one very interesting thing not to do, which is (quoting):

Don’t have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.

That’s pretty aggressive, but it makes sense in context of the rest of his suggestions. Seth has suggestions like putting the president’s real email on every invoice, giving bonuses for blogging, getting Gmail email addresses for everybody. Good stuff.

And even this one, which, despite my years as a consultant (and maybe that’s because of) I also like a lot:

Refuse to cede the work to consultants. You don’t outsource your drill press or your bookkeeping or your product design. If you’re going to catch up, you must (all of you) get good at this, and you only accomplish that by doing it.

However, there’s this irony: Seth’s writing it in a blog. I read it in a blog. I’m recommending it in a blog. And the people it’s intended for, those who don’t have websites or blogs or Facebook pages, probably aren’t reading blogs. Sigh…

(Image credit: schlaeger, via Flickr cc)

2 Pictures, 200 Words, Lots of Ideas.

Pictures, words, ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas.

The first, a chart by Seth Godin:

From Seth Godins Blog
From Seth Godin

This is one of those things that must have been hard to come up with, but makes sense when you look at it. A map of communication. On the horizontal axis of the chart, from book on one end to a conversation at the other. With a book, the writer writes it at one point in time and the reader reads it at an entirely different time. With the telephone and coaching, both parties of the communication, sender and receiver, are involved at the same time. On the chart’s vertical axis, how much bandwidth is involved, from mail and graffiti at the low extreme, to movies and coaching at the high extreme.

The Second, from Buzz Networker:

from bizzia.com
From bizzia.com, buzzworker

This one is fascinating to me. As always with this kind of research, accuracy depends on how they sampled, but even if it could be off by a bit, it still gives a big picture of the main social networking sites (which is what I assume the acronym SNS stands for) usage by age. I have no conclusions to draw, but maybe you do.

Is Software Management Doomed?

Committees don’t make great software. It takes a single person, an author. Maybe he gets some help. Teams don’t do it. Nobody sees the whole elephant.

I’m pretty sure I heard that basic sentiment first in about 1986, from Dave Winer, who was then the author of a Macintosh outlining program named More (now he’s better known as the de-facto father of blogging).

What reminded me of this over the weekend was my son emailing me about Jeff Atwood’s Software Engineering: Dead post on Coding Horror. In his post, Jeff’s looking at this article by Tom DeMarco, author of Controlling Software Projects, a software management classic.

Creative Programming

What DeMarco seems to be saying — and, at least, what I am definitely saying — is that control is ultimately illusory on software development projects. If you want to move your project forward, the only reliable way to do that is to cultivate a deep sense of software craftsmanship and professionalism around it.

The guys and gals who show up every day eager to hone their craft, who are passionate about building stuff that matters to them, and perhaps in some small way, to the rest of the world — those are the people and projects that will ultimately succeed.

That sounds to me a lot like what Dave Winer was getting at about 25 years ago. And if it takes a single user, someone writing code and working the application because he or she wants to use it, then that’s hard to manage.

And if you’re interested in software quality, creativity, and management, you might want to look at an exchange between user interface designerDustin Curtis and an interface designer at American Airlines. It starts here with Justin’s rant about the hostile interface on the AA website; and gets more interesting here with an AA interface designer’s answer.

However, there are large exceptions. For example, our Interactive Marketing group designs and implements fare sales and specials (and doesn’t go through us to do it), and the Publishing group pushes content without much interaction with us… Oh, and don’t forget the AAdvantage team (which for some reason, runs its own little corner of the site) or the international sites (which have a lot of autonomy in how their domains are run)… Anyway, I guess what I’m saying is that AA.com is a huge corporate undertaking with a lot of tentacles that reach into a lot of interests. It’s not small, by any means.

And apparently frustration was had by all.

And it certainly won’t make you wish you had a creative or design oriented position in a large company.

Two guys wrote the original spreadsheet (VisiCalc), one, Paul Brainard, wrote the main part of the first page layout program (Pagemaker). One of the more interesting facets of a lot of Web 2.0 work is that the programs are smaller, written more by authors, less by teams.