Tag Archives: Windows

Go Ahead, Search Me … and Give Me Better Info

Business Ethics, Marketing, , ,

What bothers me isn’t that Orbitz steers Mac users to pricier hotels, as WSJ.com reports; it’s that some people act like that’s somehow illegitimate, unfair, or deceptive.

I say, on the contrary, give people what they like.  Not everybody wants the cheapest hotel available. Many people prefer paying a bit more for something better. And what’s wrong with that?

The report:

Orbitz Worldwide has found that people who use Apple Inc.’s AAPL +0.22% Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.

So, just for the sake of argument, I like interesting restaurants with local and organic food, and I don’t mind paying the bit more that those restaurants cost. Am I mad at Yelp if it shows me those on the top of a search, instead of the fast foods and pizza? The Journal adds:

Orbitz found Mac users on average spend $20 to $30 more a night on hotels than their PC counterparts, a significant margin given the site’s average nightly hotel booking is around $100, chief scientist Wai Gen Yee said. Mac users are 40% more likely to book a four- or five-star hotel than PC users, Mr. Yee said, and when Mac and PC users book the same hotel, Mac users tend to stay in more expensive rooms.

Guessing what people want, based on what we know about them, is not a bad thing to do.  And it’s not like Mac users have to pay more for the same room, on the same night, booked at the same time; it’s a matter of guessing what they want to see. How is this bad?

We all routinely pay different prices for the same thing. We all know that airplane seats — to cite one obvious example — are priced in all different ways. It bugs me that I pay more for the trip I book at the last minute than the one I book in advance, but I don’t blame the airlines for that. And we can get last-minute hotel rooms cheaper, sometimes, than by booking in advance. This is pricing by context and value. I don’t like it when it’s me paying more, but then I always have the option of planning better. Or not going. Right?

I’ve been a Mac user since the beginning, and was a long-time consultant to Apple, although I like Windows too and use both. But I’ve always seen the Mac had some extra connotation. That’s interesting to me, and intriguing for marketing purposes. Like car brands, dining preferences, and fashion. We are what we buy.

How do you feel about this? Are you offended?

Did They Copy Your Idea? Deal With It.

Business Ethics, , , , , , , , , ,

This troubles me. App Developer Says Facebook Stole Idea for “Find Friends Nearby”.

I don’t know the app, haven’t used it, and I’m not a lawyer, but I hate it when people complain about some big company stealing their ideas. Ideas get copied all the time. Have you seen the web? Have you seen books, movies, or TV?

Good ideas get copied. I don’t mean software piracy or plagiarism, which I hate, isn’t legal, but is also inevitable. I do mean reverse engineering and just plain copying good idea. Like movie and fiction formulas that work.  Selling points, tag lines, icons, apps, functionality, features, packaging, design … copycats get around them easily without strictly violating the law.  It’s a fact of life.

Think of the history of high tech in the last generation or so. DOS copied and improved CP/M which copied something else. The original Mac copied and improved Xerox and Windows copied Mac. Lotus 1-2-3 copied and improved Visicalc and Microsoft Excel copied and improved Lotus 1-2-3.

As a writer, I hate it when people just copy my work and pretend they wrote it. But it does happen constantly.

As a software developer and publisher, I hate it when people copy my product’s tag lines and positioning but it happens all the time.

Ethical? You be the judge. Legal? I’m not an attorney, I can’t say. But I will say this: It happens all the time.

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The Mac vs. Windows Rivalry is Dead. Apple Won.

Technology, , , , ,

Whoops. It suddenly occurred to me: the old Mac-Windows rivalry is dead. There goes a bit of industry history. 

It used to be fun, back in the old days, when it mattered. If you’re old enough you’ll remember the famous 1984 Macintosh ad. I was generally forgiven by the Mac zealots for my weakness for Windows, but only because I also used Macs and recognized their superiority. My Mac friends treated my sympathy for Windows systems as a forgivable flaw in my character. 

I used to tell this modified version of an old joke: 

Somebody dies and goes to heaven. On arrival, St. Peter gives him the quick tour of the place. As they go through heaven from place to place, they look at the mall, the school, the park … and they keep seeing a high wall on one side or the other. Finally, the new arrival can’t resist asking: “What’s with the wall?” St. Peter Answers: “That’s where we keep the Mac users. They like to think they’re the only ones here.”

I like Apple. I consulted with Apple from 1982 to 1994. Apple loaned me an Apple II in 1983 and a Macintosh early in 1984. I wrote the first book laid out on an AppleLaserWriter (at least according to me and McGraw-Hill Microtext, the publisher). As a consultant to Apple, I worried as Windows started to effectively imitate the Mac — not that it was as good, but it was good enough to fool a buyer in a store. And it was personally painful to me when the Windows system so dominated business computing, the late 1990s and early 2000s, that we (temporarily) dropped our Mac business plan product. We really had to. By 2000 a Mac product was costing ten times more than Windows to develop, and its market was about ten times less than Windows. Business is business.  

By 2004 my computing was all Windows. And at that point my computing was all Windows. It wasn’t torture. Windows worked. I use a computer to get things done, and Windows did. I may have still preferred Mac, but hey, business is business. 

And then the Mac came back. We saw them first in airports, the MacBooks, silently gaining strength and visibility. Then there was the iPhone, and more MacBooks. And then the gorgeous new iMacs. I taught an entrepreneurship class at the University of Oregon from 1998 through 2009. In the beginning all my students had Windows laptops. By the end, 80% of them were on Macs. 

Once again, being Mac literate is good business. At Palo Alto Software, our LivePlan SaaS app is browser-based, operating system neutral, and developed mostly on Macs. And Mac software, and the Mac software market, are growth markets again. The app store works. Happy ending. 

So now I’m almost all Mac again. I have two iMacs at home, a MacBook air, and iPhone and iPad, and I love it. An old friend. Isn’t computing great? And my Windows 7 desktop, in the office at the company, still works just fine too, thanks. It’s not good and evil, just computing. 

But don’t tell the Linux geeks. 

 

The Curious Paradox of Copying and Creativity

Business Mistakes, Business Strategy, Creativity, , , , , , , , , , , , ,

A couple of months ago I picked up this post on TechCrunch, which sort of accuses Apple of copying its iBooks application for the new iPad.

clonesI hate business copycats. Drives me crazy. As Palo Alto Software’s Business Plan Pro grew up, others copied our tag lines, our packaging, and the software. I hated that.

In the retail business you have some companies who live on copying packaging. They put imitation products inside imitation packages to fool people, so they get the wrong thing. I hate that. How do they live with themselves?

But it’s not illegal.

And it’s also the history of innovation. From VisiCalc to SuperCalc to Lotus 1-2-3 to Quattro Pro to Microsoft Excel, copying makes things better. From CP/M to DOS to Windows, copying makes things better. The original Macintosh operating system borrowed from an earlier mouse and window system developed by Xerox. The iPod was not the first MP3 player, nor is the iPad the first tablet computer. These were not new ideas, but they were improvements.

And all the cool new phones now are copying the iPhone.

Do we hate the people who copy ideas? We all do it. Kids learn their moves in sports by copying other kids. We learn to write better by copying writing we like. We learn to get along with people by copying people.

The entire history of human creativity is built on copying. What, if not copying, is the cause of those identifiable periods in music and art and writing, like the Baroque or Renaissance? What except copying makes Gothic cathedrals? Try to name a good movie that didn’t borrow from some earlier movie. Even Shakespeare was often redoing older classical themes.

And yet, when I look at all the stuff in the market that’s copying something else, it makes me mad. Do your own thing. Be original. Make it better. Don’t just copy my thing. Even if it’s barely legal, it’s still sleazy.

A lot of great art starts with copying, borrowing themes, ideas, and so on. But business, starting with one idea and adding to it, making it better, creating new things based on old things, that’s progress. Business copying, looking like somebody else just to steal some respect, is just bad business.

I’m glad cool new innovations based on existing stuff succeed. I hope all sleazy business copies fail.

(Images: galtiero boffi, Konstantin L/Shutterstock)

Standards vs. Competition

Technology, Web/Tech, , , , , , , , , , ,

It’s been a back and forth problem since personal computing started in the late 1970s. Some technical standards make things easier for everybody; but they also dampen competition, creativity, and innovation.

Standardizing operating systems in personal computers made a better market for software developers and software users. When MS-DOS took over in the middle 1980s, and became a standard, suddenly “PC Compatible” meant something. There were more programs, more options, more tools for developers. When Apple brought out the early Macintosh, it also brought out a new standard, and a problem for developers. Do we move to the new operating system?

Nowadays we have the Mac, Windows, and Linux. We have the iPhone, and windows mobile, and Palm, and now Android. We have Firefox, Internet Explorer, Safari, Opera, Chrome … the Wii, PlayStation, etc. Software developers have to choose. Consumers have to choose. There are different mini markets. Guess wrong, and your business is out of luck.

Sometimes I like it. Competition keeps everybody sharp. And then there’s something available for what I don’t have, that isn’t available for what I do have. And all kinds of cables and power chords and plug-ins left over. What do you think: best of all possible worlds? Competition over all? Or standards and compatibility? Seems like it’s one or the other, but never both.

(Image: David Lee/Shutterstock)