Are you a store owner in the U.S.? Do you know one? I want your opinion on a few things.
I’m working up some data on small stores and payment plans and local loyalty programs for some friends of mine. As part of that, I’ve worked up a quick and easy survey — only 10 questions, no names, no email addresses, no sensitive data, just your opinion — that I’d like you to take.
If you’re reading this, I’m asking your help. I’m curious about what local small businesses do about frequent buyer programs. I find that airlines, hotels, and rental car companies get my loyalty by giving me premiums, better service, and free services. I love the upgrades too.
But what about local programs? A lot of coffee shops and ice cream and the like have the classic punch cards, get the 10th one free and like that; but do you know of local programs that combine local merchants, like the hardware store, the dry cleaner, and health foods? A local buyer rewards program?
Are you a member of something like that? As a merchant or as a buyer? Is it working?
Please leave me a comment here if you’ve seen, participated in, or aware of any such programs that works.
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