6 Traits of Sticky Ideas

I’ve recommended the book Made to Stick by Chip and Dan Heath before, on this blog. It’s an excellent book. The McKinsey Quarterly has a useful and interesting interview with Chip Heath in the latest issue (registration required, but free).

Chip is the Heath brother who teaches organizational behavior at the Stanford Graduate School of Business.

The interview has a great summary of the 6 basic traits of sticky ideas, the main content of the book. This is in no way a substitute for reading the whole book — very interesting to read, very entertaining, as well as important — but I think it will be useful to me in the future as a quick summary reminder of the 6 factors:

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