Category Archives: Web/Tech

Did you Miss the Online Train? Is it too Late?

December 8, 2009Marketing, Technology, Web/Tech, WeblogsSeth GodinTim Berry

Even if you don’t have a website, blog, Facebook page, Yahoo! or Google listing, it’s still not too late. It really isn’t. That’s what they said in 1999, and again in 2005, and every day. The future just keeps on coming, day after day. Jump on now, and you can look back later.

Seth Godin, one of my favorite bloggers, has an excellent post titled is it too late to catch up? He suggests some things to do about it, and one very interesting thing not to do, which is (quoting):

Don’t have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.

That’s pretty aggressive, but it makes sense in context of the rest of his suggestions. Seth has suggestions like putting the president’s real email on every invoice, giving bonuses for blogging, getting Gmail email addresses for everybody. Good stuff.

And even this one, which, despite my years as a consultant (and maybe that’s because of) I also like a lot:

Refuse to cede the work to consultants. You don’t outsource your drill press or your bookkeeping or your product design. If you’re going to catch up, you must (all of you) get good at this, and you only accomplish that by doing it.

However, there’s this irony: Seth’s writing it in a blog. I read it in a blog. I’m recommending it in a blog. And the people it’s intended for, those who don’t have websites or blogs or Facebook pages, probably aren’t reading blogs. Sigh…

(Image credit: schlaeger, via Flickr cc)

Goldilocks, Three Bears, and Productivity Software

November 24, 2009Personal Productivity, Productivity Softwareproductivity, productivity software, word processingTim Berry

You may remember that fairy tale in which Goldilocks got herself locked into a repetitive rut about choosing her optimal rocking chair, porridge, and bed softness settings. Every time, for every choice, first it was too little, too much, and then just right.

There’s a lot to say about Goldilocks (and all of her consumer friends) related to business offerings and product development; particularly, software product development. Think about business productivity software.

In productivity software, what most of us want is simple. Easy to use and understand. Hooray. Except that we don’t buy simple. We don’t even buy just right. We buy too complicated. Too hot.

Sure, there are exceptions. Most of them are old-timer exceptions, like the original QuickBooks (vastly simplified checkbook data entry) and VisiCalc (vastly simplified business financial analysis). Maybe there are some this-millennium exceptions too, like possibly Basecamp, Skype, and what else? There aren’t a lot of them. Not when we stick to simple.

I get choosing the big and complex stuff for database management, accounting, even for graphic design. But in productivity software, no. Simple is probably better.

Here’s a problem: we don’t buy simple, at least not easily, not for productivity software. Worse still, we don’t even buy just right. We buy too big, too tall, too hard. We don’t want software companies talking down to us. We don’t want a simple word processor, we want that big word processor that can scrape names off the web and read data and do mailing lists and footnotes and color coding and tracking changes and versions and write from right to left too. We want it to absorb graphics and resize and reshape, and, if we click the right place, add and subtract and tell us our horoscope too.

And then we don’t like it. Everybody wants simple, but nobody buys simple in productivity software.

Am I wrong about this? Is there successful productivity software out there that’s taken the simple and effective strategy, instead of adding everything including the kitchen sink? Tell me, please.

(Image credit: Rob Byron/Shutterstock)

Develop Your Business, Not Just Your Business Plan

November 18, 2009WeblogswebinarTim Berry

I’m still long-term frustrated with how many people lose the potential steering and management benefits of business planning because they focus on the plan as document instead of the planning as management. With that in mind, and in honor of Global Entrepreneurship Week 2009, I did a webinar Nov. 19 on the theme in the title of this post. Here is the recording:

http://www.youtube.com/p/48C303850E8CD942&hl=en_US&fs=1

If for any reason you don’t see the video here, you can also click here to go directly to the source, a playlist on YouTube.

There’s an important point I’m trying to make. Don’t dismiss business planning as part of your business life just because you don’t want (or have) to do a formal business plan document. Most of us running businesses don’t have to do a formal document. We do, however, want to do our business as well as we can.

It doesn’t have to be the big formal plan you avoid because it sounds hard. Keep it simple, just big enough to manage and steer your business. Write it down so you can track progress and make course corrections. But maybe you never print it; just leave it on your computer.

Here are five main components:

1. Define success

Be realistic. And recognize that success is different for different people. Is it about getting financed, growing big, becoming rich? Or is it doing what you like to do, while making enough to get by? Independence? Wealth? It’s not nearly as simple and uniform as sales growth, profits, and cash flow. Start with that.

2. Focus

You can’t do everything. You can’t please everybody. Focus on your keys to success, and your core competence. Focus on a well defined target market, and know who isn’t in your market, and why not. Strategy is a lot about what you’re not doing.

3. Understand the steps

Break it down into the steps you’ll need to take. What has to happen? How do you get to that success? What will it take. Define some key points, milestones.

4. Put it into specifics

Think about metrics and measurement so you can track progress. Lots of numbers and dates. Task assignments, responsibilities.

5. Follow up and manage

Track your plan. Set regular review points, look at plan vs. actual results, and make course corrections.

10 Simple Easy Ways to Green Your Business

November 16, 2009Weblogsgreen business, Greening Your Small Business, Jennifer KaplanTim Berry

This weekend I finished Greening Your Small Business, a well written and easily readable new book by Jennifer Kaplan, dealing with a lot of background and a lot of specifics about the idea of “greening” the business. Happily, she starts out by defining what “greening” means, in several practical contexts. Then she deals with greening as green marketing, green travel, green purchasing, and a good understanding of the underlying business rationale.

One thing I particularly liked about the book was its list of 50 easy ways to make your business greener. To my mind, the simple and easy-to-implement tips are by far the most valuable. Here are my 10 favorites, taken from those 50 (all of this is direct quote):

Make recycling easy by providing clearly marked bins throughout the workplace.

Turn off lights (and other equipment) when not in use (i.e. at night).

Turn off computers and monitors every night. Just shut them down.

Make use of scanners and PDF formatting to digitize hard copy data for future use and distribution.

If your copier permits it, set the default to double sided.

Add this message to your email signature: by not printing this email, you’ve helped save paper, ink, and trees.

Fax electronically–send and receive faxes directly from your computer(s); if you fax the old-fashioned way, eliminate cover sheets by sticking a post-it fax cover note on the first page.

Whenever possible, eliminate direct mail from your media mix.

Create electronic versions of materials such as media kits, reports, and other documents, and then post them to your website.

Eliminate disposable items in the workplace.

I’m afraid I can’t say that I do everything on this list. But I am trying as much as I can.

[disclosure: Jennifer sent me a review copy of her book.]

5 Entrepreneurship Basics B-Schools Can Teach

November 10, 2009Business Education, Weblogsb-schools, business schools, EntrepreneurshipTim Berry

I’ve been asked a lot lately about business schools and entrepreneurship, which is why I did this post, last Friday, about one thing wrong in that area; and then this one yesterday, on whether business schools can teach entrepreneurship. That’s become a very interesting discussion. I expect to post on it again, if only just to summarize some of those comments.

So, in the meantime, looking at Twitter and comment reactions to yesterday’s post, I sat down today and thought about what you can learn about entrepreneurship in a classroom, that will help you be a successful entrepreneur. Not that you can’t also learn all of this from books, websites, mentors, and advisors too; but learning it in class might be more efficient.

1. Cash flow

Cash flow is critical but not intuitive. Cash isn’t profits. That ebb and flow of cash related to accounts receivable and inventory management, collection days and payment days. This one by itself justifies studying entrepreneurship. Studying this in the classroom is way better than learning it the hard way. One cash flow disaster (running out of money) in business can cost you more than two years in business school. Easily.

2. Business planning

Yes, I really like business planning. I’ve liked it since I was first exposed to it in the middle 1970s. Don’t get bogged down in the formal academic full business plan, necessarily; but business planning is a great way to see a whole business, from strategic focus to objectives to specific milestones, tasks, responsibilities, management, sales, marketing, and finance. And it’s a great tool for teaching.

3. General business fundamentals

Never underestimate the fundamentals of strategy, marketing, data gathering, finance, and analytical thinking. There’s a lot to be said for learning how to translate concepts to numbers and back to concepts. Not to mention vocabulary, and analytical frameworks, and methodologies for isolating problems and layout out solutions. Disciplines and methodologies are good to know. And hey, buzzwords don’t hurt.

4. Communication skills

Writing — clear, simple communication, in practical English sentences — is so important. It is so often underestimated. And presentation skills, focusing on what’s most important and communicating that to others. My experience is that good business schools teach that.

5. Skepticism

A good education can teach you what not to believe, and why not. Enthusiasm is great, and you hear so much about passion and persistence and all, but not without a basis for reviewing what makes sense and what doesn’t.

The Best Startup Funding is Initial Sales

November 6, 2009Advice, Back to Fundamentals, Starting a Business, Weblogssales, startupsTim Berry

We all forget too easily: the best startup funding is sales. Sure, angel investment, friends and family, SBA loans, all of those options are necessary for most startups. But sales is better.

If you can, find the early customers. Give them a deal, make them important, work with them to optimize their needs; but make a sale.

Even if you need to go out and find investment — and I speak now as an actual angel investor — there’s almost nothing as convincing as actual sales. People are spending money. It makes a new business proposal far more credible.

True, not all businesses can do that. But a lot of them can. And, as we write about business plans and seeking investment and all, we forget the real sweet spot: finance growth by making the sales.

On Twitter, A/B Analysis, and the Art of Headlines

October 27, 2009Blogs and blogging, Journalism, Web/Tech, WeblogsHarvard, Huffington Post, Nieman Journalism Lab, TwitterTim Berry

Do you like my headline here, on this post? Can you write a better one?

Headlines are critical. I’ve noted that, with some frustration (I’m not so good at headlines) on this blog before, here.

Headlines come up today because being in New York last week to judge the Forbes.com business plan contest gave me a chance to visit with my son Paul, who lives in New York, and is CTO of Huffington Post. And he told me what they’re doing on the Huffington Post about headlines.

Why do you care? Maybe because (whether you like its political views or not) in the last 2-3 years Huffington Post has posted huge growth in traffic and advertiser and investor interest and visibility and traffic. So they have to be doing a lot of things right. And, if you’re writing or blogging, you should know about how they do headlines.

It starts with a lot of testing. Paul was quoted in How the Huffington Post uses real-time testing for headlines in Harvard’s Nieman Journalism Lab:

The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.

And then there’s Twitter. As a Twitter user, I enjoyed reading Huffpost crowd sources headlines in Snoo.ws. Here are highlights:

Using the hashtag #headlinehelp, visitors will be able to click on a link to an article and help write an appropriate headline that fits the story. Through social byproduct, the best headline will filter through to editors.

The Huffington Post made its first attempt at using the hashtag late yesterday asking participants to replace the headline, “No, YOU Lie,” regarding a story about Rep. Joe Wilson’s interjectory fireworks during President Obama’s address to a joint session of Congress.

Hashtags are not perfect aggregators by any means, as previous use of them has seen contests hijacked and critical messaging spoiled. With Huffington Post’s reputation, they surely have gained some followers who may wish to use this idea in a negative way for the company.

How cool is that? I’d love to copy that idea. But reality rears up its ugly head: Huffington Post has hundreds of thousands of followers on Twitter; I have barely four thousand. Mine are smarter and better looking, but still …

Or no, perhaps, not so cool? Maybe data-driven headlines are a problem (quoting The Noisy Channel on this subject):

I’m sure this approach must rattle some old-school journalists. And there is a real danger of optimizing for the wrong outcome. For example, including the word “sex” in this message might improve its traffic … but to what end?

OK, good point, but the discovery that there are some words (sex, violence, naked, brutal) which get better results is nothing new. It’s older than I am (I posted about words I won’t put into titles despite the temptation on this blog a couple of years ago). What’s new is the ability to test quickly and bring a crowd into it in a practical way.

It’s not about asking people what’s new, or changing the news content. It’s about headlines. And gaining readers.

3 Surprising Notes from a Paul Kedrosky Keynote

October 26, 2009WeblogsBend Venture Conference, Infectious Greed, lawyers, Paul KedroskyTim Berry

I’ve been a reader of Paul Kedrosky for several years now, so it was a privilege to listen to his 3.5 reasons for optimism last Friday at the Bend Venture Conference in Bend, Oregon. Paul posts at Infectious Greed and appears often in the media.

I admit its sorely tempting, but, after reflection (and some drafts), I’m not dumb enough to attempt to summarize somebody else’s brilliant 45-minute talk into a post like this. However, I can’t resist sharing at least these three high points and surprises.

1. The uninvention of fire

Consider this an opening salvo, which managed to wake up a sleeping crowd at barely after 8 a.m. on a sunny Friday morning. It worked something like a whack on the side of the head. For me at least. And maybe the coffee helped too.

FIRE = finance + insurance + real estate. For a generation or two now, a high percentage of our smartest people have been going from the high-status educational institutions into those FIRE industries. Now, after the fall, that’s less likely. Or so we hope.

2. Those population statistics

I’d heard somewhere that 40% of the people who ever lived are still walking around, alive today. No, as it turned out, or at least Paul K. seemed convincingly sure of himself as he said it, only 8% of the people who ever lived are alive today.

However, 50% of the lawyers who ever lived are alive today. And 75% of the scientists and engineers are alive today. You decide: good news, bad news, both? Which is which?

3. BioTech as attractive nuisance

Happily, the key visual on this theme is available here on Infectious Greed. It’s a very powerful image, showing that investment in BioTech hasn’t yielded a proportionate amount of new discoveries. I hadn’t heard the term “attractive nuisance” before, but it fit the context pretty well.

Lots of Words in Italics Meaning I’m Jus’ Sayin’

October 21, 2009Current Affairs, Web/Tech, Weblogs, WritingFeelin' Groovy, Paul SimonTim Berry

Accents, real speech, figures of speech, colorful speech. Expressions. The way we use language fascinates me. I wonder if technology changes it?

I have questions:

Why is groovy so hideously and embarrassingly obsolete, but cool is still cool? Am I the only one who still likes Paul Simon’s song, Feelin’ Groovy?

Why does just sayin work so well, especially in Twitter, to smooth out rough edges, frame thoughts, and soften things? It’s almost like a Photoshop effect to make a photograph look like a painting. I don’t get it. I mean, I’m just sayin.
And why does is it just me seem to flow so well, almost like just sayin, as a statement softener?
How do you pronounce LOL? Can you use it outside of instant messaging and/or Twitter? Is it okay in normal conversation? And what about WTF and OMG, both acronyms using single-syllable letters instead of single-syllable words. I think I know the answer to that one. Not that there is a single right answer. BTW, I liked it when my daughter was studying in Madrid, and came up with QTF. Although I hate the F part of that.

And also, some simple observations, about language in my lifetime, and how it’s been changing.

I love the way Spanish has grown and prospered inside our modern American English. Starting with simple expressions like nada and the whole enchilada, there’s Spanish all over the place now, and I, for one, love it. I think it’s a living example of the kind of natural change that brought French into English a few centuries ago, and that gave us, gradually, the English we speak instead of the English they spoke in Shakespeare’s time. I like to see that living change. And I like it that it’s happened before. Deja vu. And here’s a test of popular culture: can you say deja vu without adding the Yogi Berra addition, all over again? Nobody seems to use the naked deja vu expression anymore. It’s verboten.
I hate the expression that something sucks, meaning that it’s bad. Do you know where that expression has been? And if you don’t, I warn you, don’t ask anybody who was a boy in the 1950s or 1960s. And then there are those related expressions, like bite me, or it bites the big one. Not good. It’s weird, to me, that these are now commonplace, and accepted by picky censors, like on network TV.
And, speaking of what’s acceptable on network television these days, I kind of like what Jon Stuart and Stephen Colbert have done with the beeped-out expression. Have you noticed how well they both use that? This stuff can be overused, but still, language and expression prevails.
And all the cleaned expressions, like bleeping and fricken, [Ed. Note: and the popular (among sci-fi fans) frak from the Battlestar Gallactica TV series].
Is it possible that all of the silliness related to code works and acceptable and nonacceptable has contributed to the twisting and distortions?
Which reminds me, the overuse of certain words becomes just silly. I listen to people on a bus unable to say a simple sentence without adding fuckin after every three words. What’s up with that? Doesn’t it get in the way? I think an actual conversation with all that extra burden would be exhausting. Do they even hear it?
I suspect that the worst language anywhere in this country, in terms of supposedly swearing and foul words and such, is found on the elementary school playgrounds, particularly where the fourth-sixth grade boys are playing?

I’m just sayin.