Oh dear. How would you like to be the sender whose name I’ve blocked out here? Charged, apparently, with emailing a press release to bloggers, and struggling with a technical problem, he ends up creating this blight on my inbox (and probably doesn’t even know he’s done it):

I count 11 repetitions, the same message, the same sender, and even the same sending minute (although you can’t see that in this view).

And I wonder … do you think one of the 15 absolutely important things recommended is to test all email list sending utilities before hitting ENTER? Or would that be the 16th?