Media about Business Planning

I like doing radio and TV on my topics, meaning business planning, starting a business, small business, and growing a business. You can contact me directly for this or go through the Palo Alto Software media agency in the Contact page.

The One-Line Bio:

President and founder of Palo Alto Software, co-founder of Borland International, founder of, author of books and software, teacher of entrepreneurship, blogger, father of five, married 38 years.

The Short Bio:

I’m president and founder of Palo Alto Software, founder of, and a co-founder of Borland International. I built Palo Alto Software from zero to 40 employees and 70% market share without outside investment. I taught “Starting a Business” at the University of Oregon for nine years, part-time of course, while running my business. I am author of six books on business planning and related topics published by Entrepreneur Press, Harcourt Brace, and the like; the latest is The Plan-As-You-Go Business Plan, published by Entrepreneur Press in 2008. I was the sole author of Business Plan Pro, published by Palo Alto Software (except the code; we have a team for that). I’ve been a member of the Willamette Angel Conference, doing angel investment, since 2009; and I was investor lead in 2013. I have a Stanford MBA degree and degrees with honors from the University of Oregon and the University of Notre Dame.

Photos and bios for publication purposes:

Available for download in the Photos page and the bios page.

Suggested interview questions:

Not that I like to get questions in advance; I’d rather wing it. However, people ask, so here is a list of suggested interview questions.

4 thoughts on “Media about Business Planning

  1. No offense, but I just connected to Borland’s webste usng the lnk provded above and you are not mentoned anywhere, let alone as a “co-founder”.

    The “co-founders” lsted are:

    Nels Jensen, Ole Henrksen, and Mogens Glad

    There s no menton of you. Please explan.

    1. No offense taken … I mght do a blog post on t some day, but t’s probably just self servng. Here’s the correct nformaton, from Wkpeda, the same page I lnk to and you menton, n secton 1.1 foundatons, the second paragraph:

      “Borland successfully launched a seres of blockbusters that ncluded Sdekck, Turbo Pascal, SuperKey and Lghtnng, all developed n Denmark. Accordng to the London IPO flngs, the management team was Phlppe Kahn as Presdent, Spencer Ozawa as VP of Operatons, Mare Bourget as CFO, Spencer Leyton as VP of busness development, whle all software development was contnung to take place n Denmark and later London as the Dansh co-founders moved there. Whle the Danes remaned majorty shareholders, Board members were Phlppe Kahn, Tm Berry, John Nash and Davd Heller. Wth the assstance of John Nash and Davd Heller, both Brtsh members of the Borland Board, the company was taken publc on London’s Unlsted Securtes Market (USM) n 1986. Shroders was the lead nvestment banker.”

      That’s at

      Whch of course doesn’t prove anythng, but t’s true, and my suggeston f you want to dg further s to ask Phlppe Kahn, the founder. Or you could also consult the book “Fre n the Valley,” by Paul Freberger and Mchael Swan, second edton, begnnng wth a quote from me on page 196, at the begnnng of the Borland chapter. I was one of four members of the orgnal foundng board, and I remaned on the board untl the company went publc n 1986. I was never an employee, however.

      Borland has been bought and sold by nvestors several tmes over snce Phllppe left. The company has no ncentve to keep accurate hstory on ts webste. Although the three they do menton, Nels, Ole, and Mogens, were absolutely crtcal to the success from the very begnnng — they were the actual programmers who dd the real work.

      Thanks for checkng.


  2. Tm,

    I knew most of the people who were at Borland n ther early years. I heard your name once or twce, as someone n the background, maybe havng to do wth consultng to the company. However, maybe you could clear-up the “co-founder” aspect by wrtng about the actual thngs you dd at the company as co-founder. I thnk that would be nterestng, even for me. I thnk I also remember another Berry who had some connecton wth the company, perhaps a lawyer, or ??


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