Do you like ironies, paradox, and contradictions? I do. And I like this one a lot. And, better yet, it helps me work through some of the marketing angles for my business.
You can’t define yourself by what others think
“To thine own self be true” was Polonius’ last piece of advice to his son in Shakespeare’s Hamlet. Everybody gets this in theory. It’s hard in practice. Defining yourself by what others think is a bad idea. You know why. Everybody knows why. Right?
You aren’t what other people think of you.
But what others think defines your business.
Your business is what others think of it.
(images: Soter Was Here! via photopin cc, kool_skatkat via photopin cc)
Great food for thought, Tim. As part of a survey, I asked clients to pick three adjectives to describe their experience with me and my services. What came back was encouraging, yet quite different than what I had been expecting. I realized that my marketing needed to change.