My thanks to customlabels.net for this useful infographic on brand identity for small business. Earlier in my career I consulted for Apple Computer. I watched how zealously they guarded all the details of the big brand identity. It’s refreshing to see in this infographic some useful tips for minding branding for small business and startups.
Tag Archives: branding
You Aren’t What Others Think You Are … But Your Business Is
Do you like ironies, paradox, and contradictions? I do. And I like this one a lot. And, better yet, it helps me work through some of the marketing angles for my business.
You can’t define yourself by what others think
“To thine own self be true” was Polonius’ last piece of advice to his son in Shakespeare’s Hamlet. Everybody gets this in theory. It’s hard in practice. Defining yourself by what others think is a bad idea. You know why. Everybody knows why. Right?
You aren’t what other people think of you.
But what others think defines your business.
Your business is what others think of it.
(images: Soter Was Here! via photopin cc, kool_skatkat via photopin cc)