Has this happened to you? You get an email or Twitter DM from somebody you’ve thought of as a friend, and it turns out it’s a sales pitch, mass communication, off of a list?
Disappointing. What? I’m a prospect? Bummer.
Not even a personal note (hey Tim, I was doing this mass email and I thought you might be interested, or pass it along.) Or maybe a half apology. Nope, I’m a prospect. That means I’m not a friend, not even a colleague.
Damn. I thought we had a relationship.