The next big thing is never a repeat of last big thing. It’s always something new and different. It’s an original, not a copy.
What if the next Facebook already happened, and it was Twitter? What if the next Netflix already happened, and it was YouTube.
I see this a lot in business plans: businesses out to become “the next this” or “the next that.” Among the recent ones to cross my desk were “the Netflix of books” and “Facebook for business.” Yawn. Boring. Unrealistic. Copies are so unoriginal.
A tag line referring to some existing big thing (“Netflix for books“) rarely works.
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