Tag Archives: user surveys

How Crazy is Time and Money Spent On This Survey?

I just have to say: wow! How much money are they spending on this survey, and how completely useless is it. A couple of pages in, it comes to a page asking me to choose three things from a list of things that this company does better than any other provider. 

I balk at that. I’m a user, and a customer, and I don’t think that company does even one of these things better than any other provider. Literally. If I didn’t like them, I wouldn’t use them. But they are a compromise between competing features. So what happens: 

  1. I tell them the truth. I check none of the boxes. I write it into the “Other (please specify)” area on the form. 
  2. And the survey stops. Dead. Nope, you, user, can’t continue your survey until you tell us the three things we do better than any other provider. So I’m gone, out of the survey, writing this blog post, far more amused than annoyed. 

Seriously, though, somebody charged with marketing came up with the bright idea of a survey, spending company resources, that pushes people for empty meaningless results. Or is this a hidden weapon in marketing-management politics, maybe, that the survey pushers wanted to prove how good they are with faked results proving they’re good? 

But they don’t have my results included. At this point, like they say on the TV show, “I’m out.”