Do you care about writing? Do you do it often? Do you do it related to business?
Oh, wait, I’m sorry: I should call it content, as in content marketing. It’s not just writing, or blogging; it’s content creation. Or, in a delightful post on the oatmeal.com, simply Making Things.
There’s a lot there, on that one post. It scrolls a long way, panel after panel. Here is one of my favorites. I recognize this feeling. Do you?
That’s just two panels of more than a dozen. The piece goes on, getting even better as you scroll down. Near the bottom it gets to this …
… which is an interesting statement. In context it comes right below the next one here, which explains the the proverbial “where he’s coming from:”
By the time I’d read this I wanted to know who the author is. The site doesn’t really say. I’ve been aware of The Oatmeal and posted excerpts before. He makes such earthshaking topics as 10 words you need to stop misspelling and how to use an apostrophe actually grab a reader and stick to your innards. Really good work. Great style, fun, but important.
The site doesn’t say, but I found it on Wikipedia. His name is Matthew Inman. He makes a lot of money, Wikipedia says. I’m glad. He deserves it.
Am I being too critical? Do you react like I do to blatant spelling errors? Do they spoil messages for you?
Glaring grammar and spelling errors distract me. Yesterday I received an email from somebody asking me to help him find an “inverstor” because he’s had “alot” of interest and he “truely” believes he could go “worlwide.” I notice when somebody uses “then” for “than” or “your” for “you’re.” I notice apostrophe errors like adding an apostrophe for every plural noun. I notice common spelling errors like “seperate,” and “definately.” Those errors interfere with the message. I was less likely to answer than I would have been if the message had been corrected.
What bothers me is:
- I deal with some genuinely smart, very well educated people who make lots of these glaring spelling errors, even in messages that are important and well thought out. If I get caught on grammar and spelling, with these people, then I lose. They don’t.
- Pots and kettles: I’m shocked at how often I commit these same mistakes myself, breaking easy rules I know well, by typing too damned fast and then not reading what I wrote. I see your mistakes much more easily than my own. Is that the same for everybody?
- Grammar and spelling bigotry: the word prejudice comes from pre judging, as in judging in advance, based on superficial factors. Am I not giving poor spellers or sloppy keyboarders a fair chance? Are spelling and grammar superficial?
- And now with social media, the opportunities for errors are so much bigger. What we post in social media is publishing it, where all can see. That raises the stakes. I’m so glad Twitter lets me delete and retype.
- Two great links: 10 words you need to stop misspelling, and how to use an apostrophe.
- I wish I had an email editor that underlines questionable words and phrases, like Word and Windows Live Writer do; at least there’s spellcheck in most email editors. Of course spellcheck doesn’t catch the then-than and your-you’re or there-their-they’re errors.
- My wife says angels fly because they take themselves lightly. I do try. But what if she called them “angles” instead of “angels?”
- At the very least, when you email me asking a favor, spell my name right.
- It’s hard to publish this post because I’m so afraid I might have a spelling or grammatical error in it.
Did you ever look in a mirror after a business meeting and discover a glaringly obvious piece of food in your teeth? Or a coffee stain where you hadn’t seen it before? You know that embarrassing feeling you get at that moment? That’s how you look when you misuse the language.
Yes, I know, many people, even some well-educated people, seem to think grammar and spelling are as obsolete as a VCR. And some rules are easily broken. I’ll start a sentence with “But” sometimes and I sometimes use periods for phrases rather than complete sentences. But I know it when I do it. When these are mistakes, they make you look bad.
- Awe is supposed to be “an overwhelming feeling of wonder or admiration,” or “a feeling of profound respect.” Awesome doesn’t mean good, or cool, or nice, interesting, or convenient. The enormous power of nature might be awesome, a dish in a restaurant isn’t. A view, a storm, a cliff, a mountain, a waterfall might be awesome, a good cup of coffee isn’t. I suspect this started in the 1970’s when Howard Cosell (a sportscaster) used that word way too often to describe a good football play or a talented football player on Monday Night Football.
- I just saw a business plan rating sheet that included “awesome” as one of the possible ratings of certain factors in a plan. No offense to anybody, but no business plan has ever been awesome about anything. And I like business plans.
- incentivizing or incenting
- Say motivating instead. It’s a real word, it already exists, and has a perfectly obvious meaning. Incentives are supposed to motivate employees, not incentivize them, and not incent them.
- If you mean I hope, say that instead. When you say “hopefully our team wins” you said our team wins and is full of hope as it does. Did you mean “I hope our team wins?”
- Hopefully is like quickly or softly; it gives more detail about how something is done. She runs quickly. He speaks softly. Many people voted hopefully.
- Something unique is one of a kind, like no other. It’s unique or it isn’t; there are no degrees of unique. More unique or less unique makes no sense.
- The word criteria is plural. The singular is criterion. This is a lot like phenomena (plural) and phenomenon (singular). I think the world has given up on data, which is technically the plural of datum. I have.
And while we’re on the subject of bad English, here are some other common word and grammar mistakes, some in business and some not, that didn’t make my top 5 list:
- then and than
- One of my pet peeves: Then is sequential, than is comparison. You have more than I do. First we generate options, then we make a decision. And the illustration here is from TheOatmeal.com, by the way, a nice post there listing 10 words you probably misspell.
- break even
- The phrase is poorly defined. It means different things to different people. The most common financial meaning is about the break-even point, which is when revenue for some time frame is equal to costs and expenses. There is a specific financial calculation involved. But many people use “break even” to mean something like payback period, a point in which return from an investment equals the original investment.
- turn over
- Another poorly defined term, used in a lot of contexts. It often means sales, but sometimes refers to the opposite of employee retention, people leaving a company, and also has some specialized meanings related to business ratios for inventory.
- those annoying apostrophes
- Some people think you can’t have more than one of anything without an apostrophe. The apostrophe shows contraction (don’t) or possession (Tim’s), not plurality. It isn’t cars’ or books’ or table’s just because you have more than one. Cars’ would indicate possession, something that belongs to more than one car, like the cars’ exhaust. Books’ would indicate possession, something that belongs to more than one book, like the books’ covers. And table’s would be something that belongs to a table, like the table’s legs.
- A migraine is not just a bad headache, and a bad headache is usually not a migraine. A migraine is a special kind of headache, much more common in women than men, usually affects only one half of the head, and often involves dizziness, nausea, and sensitivity to light.