Tag Archives: stealth

Slow and Steady Decline of Trust

This trend really bothers me. Even after the FCC rules on blogging and disclosure, I still get regular offers like this one that was in my email this morning. It was a nicely worded email, with some flattery, but here’s the meat:dollars

I’d love to put together a high-quality article written specifically for the site. There is absolutely no charge for this and no strings attached;  the only thing I would ask in return is that I’m able to include two do follow links to the sites of my choosing within the article – nothing shady or unethical, just one of the professional businesses I freelance for …

What do you think? Is this bad business ethics? Working links into editorial content, for money? Wouldn’t the FCC rules require disclosure? (By the way, that grammar errr

I think it’s sad how pervasive these practices are. This morning I was about to write a post about some software I like, but I stopped, worried that you’d think I’m on the take.

I wonder how much of this is going on, all the time, without disclosure.

For the record, I do get frequent emails offering me guest posts for this blog. In 1,500 posts I’ve had two guest posts that I remember. Occasionally I pass one of those emails on to the marketing team at Palo Alto Software, where some have resulted in good posts on Up and Running. But I consider this blog mine. On the days that I don’t post, I don’t look for a guest post.

(Image: bigstockphoto.com)