Tag Archives: onlineMBA.com

Compare And Contrast These 2 Blog Pub Strategies

Yesterday my email stream included two starkly contrasting approaches to getting links and mentions from bloggers. 

email blog link bait

One offered me free guest posts, supposedly good quality posts on relevant business topics. The email had links to examples. It’s author said…

Having graduated in International Business and Journalism a few years ago, Ive covered everything from global politics to local news, economics, sustainability issues and a lot in between.

Sounds good, right? But what about this:

I work on behalf of one of my business clients, and as long as I am able to link to them within the content (in a related and subtle manner) 

Ouch. No thanks. I’m not an attorney so I don’t know, but I thought the FTC had issued guidelines for bloggers that rule out that practice. If it isn’t illegal it’s still sleazy. 

And in contrast to that, yesterday I also received an email from somebody at onlineMBA.com suggesting I should link to that site’s video titled Why Women Make Better Business Leaders. I don’t know that organization, I don’t endorse it, but I do like the fact that they generate good (in my opinion) content and make it available. They don’t offer to pay me. They just do good stuff. 

So I posted about the video, and it included it embedded, earlier today on our companion blog Up and Running. And tagged onlineMBA.com on both posts. 

And — let me make this clear — I have no deal, no incentive, no financial interest. I just liked the content they offered. And it’s not the first time. I think this is what that organization is doing to win some links. 

Content is king? Yes, I think it’s pretty important. And self-serving links (in a related and subtle manner) are not. 

50 Great Productivity Tips from Famous People

The blog at onlineMBA has an interesting post called 50 terrific productivity secrets of the rich and famous. It’s a lot of fun, and some good tips too. You can see the highlights here in the graphic. But click the post … it’s hard to stop reading.

They aren’t all straight lines to productivity, like Bill Gates’ “go paperless,” Warren Buffet’s “say no,” or Winston Churchill’s “take a break away from your desk.” They also include some really good life tips like Richard Branson’s “don’t forget to work out,” Arianna Huffington’s “get enough sleep,” or –one of my favorites — Mark Cuban’s “avoid meetings.”