Tag Archives: Body of Work

Don’t Just Dream Your Startup. Do the Work.

Dream Your StartupI’ve seen this in surveys several times: Americans dream of owning their own business. We’re a culture of startups. But don’t just dream your startup. Do it. Make it happen.

Just because you love it doesn’t make it easy

I really like this from Pam Slim, author of Body of Work, in Who says following your dreams shouldn’t be hard? She says:

I have come to the realization that we cause ourselves a lot of stress by believing that if we just choose the right business, or quit our loathsome job, or find the perfect Internet marketing system, or get that book deal that things will become easy.

She goes on to point out that most of what we get in life, most of the good things, are also hard. There are lots of clichés on that point. Pam suggests that there is good hard — such as “Meeting unexpected life challenges with both pragmatism and optimism” — and bad hard — like “Spending twelve hours on an administrative task that is complex, boring and not your strength when someone smart could do it in 30 minutes for fifty bucks.”

There was a scene in one of those old black-and-white movies in which the fabulously rich guy is asked the secret of success and he answers: “Choose rich parents.”

For the rest of us, it has to do with work. As in another old saying I like: “The harder I work, the luckier I get.”

Success takes a lot of work

Which brings me to one of the basic fundamentals of building a new business, or running an existing business: it’s a lot of work. You have to build it around a need that other people have, or something that other people want. It has to be not just what you want to do, but what somebody else will pay money for. You develop strategy, tactics, and of course the business offering. You gather a team and necessary resources. You make decisions. You take risks. You spend a lot of time. You do a lot of work. You make a lot of mistakes along the way

Be your own boss? Well, maybe, but the toughest bosses are their own bosses. The buck stops with you. You make the decisions. Even the work you don’t do is still your responsibility, so you have to develop tasks and measurements and accountability. You plan constantly, because you do a simple plan and revise it frequently.

Somewhere embedded in all this is that you work on what you love, because to be successful you’re going to work on it a whole lot, so you’d better love it.

And, also, that the opposite of hard is boring.

Which brings me to my title above. Following dreams isn’t enough. You have to build dreams.

Body of Work is the Best Career Book Ever

Pamela Slim Body of Work

Pam Slim’s new book Body of Work is out. You may already know of Pam as the author of the bestseller Escape From Cubicle Nation. This one takes a brilliant new tack on the whole idea of careers, refocusing your work life as a reflection of who you are, who you are becoming.

I’ve already bought two copies — for a daughter and a sister — even though Pam sent me an early copy for free. Both are in different inflection points related to what they do next, gathering in what they’ve done so far, and Pam’s way of looking at things is perfect for that.

I don’t give a lot of endorsements or recommendations on this blog, but I can’t recommend this book more highly. I bought copies, one for a daughter and one for a sister, both of them brilliant people looking at what comes next, professionally. Pam Slim is a brilliant writer, a natural empath, and the best source of thoughtful career advice I’ve ever known.

I can’t resist quoting from Bob Sutton, Stanford Prof author of The No-Asshole Rule and other great books, who said of Body of Work:

I was struck by how useful, engaging, and downright fun that Body of Work was to read.  For starters, Pam applies a compelling frame — as the title says — where she advises that each of us would be better off as thinking of our career as a body of work rather than climbing a ladder or taking the path to the top. I found that so simple and so powerful — both because I think it is a more accurate frame, and because it focuses attention on what gives each of us intrinsic joy, not just on the competitive nature of work and the money.

And here’s a quick video summary: