A couple of weeks ago I posted “bad research is worse than no research at all” on Twitter. Some thoughts, like that one, fit perfectly well in 140 characters. And it seems like a useful one too. And true.
Seth Godin gave a great example on his blog a few days ago. He called it Learning from bad graphs and weak analysis. He takes some business charts and analysis from the New York Times and shows why it doesn’t actually show what it is supposed to show.
(Image: istockphoto.com)
“The Kindle has managed to offend exactly the right people in exactly the right ways. It’s not as boring as it could be, it excites passions and it has created a cadre of insanely loyal evangelists who are buying them by the handful to give as gifts.”
If you’re marketing, you’re going to irritate someone. Otherwise you’re only moving furniture.