I’m dealing with a very difficult question today. It’s about an email I received. It starts with this:
I need a blue chip Business Plan Writer. My objective is to introduce [some related] Legislation globally and then to use that legislation to [help a family member].
Obviously I’m leaving out details. I assure you it’s a good cause, a tough problem, and very hard on the writer of that email. Saying more than that is inappropriate in this case. I’d like to help.
She goes on:
It is a complex task. I do not need to borrow money and I can pay for the best Business Plan ever. I do need a Business Plan that will attract three top level legal/financial CEO’s from major business centers like London, New York, Singapore. I want a name like ‘McKinsey’ for the Business Plan and plan to use them to recruit.
But here’s the problem: I don’t think you need so-called “blue chip” business plan writing. I’d bet, without knowing for sure, that you need convincing ideas and a team to match. It’s not the words, the writing, the formatting, or the presentation of the plan that matters; it’s the content. It’s what is supposed to happen, along with who does what, when, and why, and how much it takes in time and resources?
Yes, you might need some blue-chip allies to help you give form and substance to your ideas, but if so, they aren’t business plan writers. And they aren’t management consultants. They are business and political leaders, idea influencers, and door openers.
I feel your pain, and I hope you succeed. I wish I had better advice to offer.
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