How Can These Over-used Tactics Work?

I saw an offer the other day, on the web of course, something with a normal price of $495.00 knocked down to $19.95. I thought to myself that nobody would ever buy something offered with that patently absurd insult to intelligence. 

But I’m pretty sure people do.  I learned that the hard way.

I once decided to overrule a direct mail marketing expert, who I had hired, and send out a direct mail campaign for a software product priced at $100 instead of $99.95. He was a real expert too, but I thought I knew my market, and my customers, better than he did. I didn’t.

And spam? Every so often I wonder how spam still exists. Who can be so naïve as to click on those emails and buy the stupid stuff the spammers offer? Is there anybody left? Obviously the answer is yes, because the spam keeps coming. So somebody buys it, right? Or else it wouldn’t be worth sending?

Somebody must buy that stuff. Go figure.

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