There I was, browsing the Web last night, when I came upon a post titled Top Business Opportunities for a Down Economy on Diva Mogul. Sounds interesting, doesn't it? It did to me. So I clicked. And I got this:
John Assaraf and Murray Smith, the founders of OneCoach in San Diego, offer their 2009 business advice. Here are a few industries, they say, will take off this year:
1. Business Coaching – Out go the jobs, enter unemployed entrepreneurial minded people.
The list goes on from there. Alternative fuels, health care, discount retailers … luxury products (say, what? "The rich are only getting richer!" say John and Murray, though I don't think so … but that's off point). IT services. Credit and debt management (no surprise with that one, number 10 on the list).
I have nothing against John or Murray. I don't know them. I assume they're good coaches.
Maybe they're right. Maybe they are even generously inviting others to join them in a good business, sharing the supposed wealth. But even so, it's a classic credibility killer. Don't list your own business as the hottest there is. Make it number four or five maybe, in your list of 10. At least.
One thought on “Credibility Killer Award”
I agree and they seem to have a very pessimistic view on jobs and I know the job market is bad, but don't scare people by telling them there is no hope.
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