Stanford business school prof Bob Sutton (I”m linking to his Amazon author page, because you’ll recognize several books he’s written) talks about how creativity really works in business. It’s making new things out of old things. The iPod for example, and the whole phenomenon of Silicon Valley.

http://ecorner.stanford.edu/embeddedPlayer.html?mid=1187&width=500

If you don’t see this here, it’s also on this link: http://ecorner.stanford.edu/videos/1187/What-Is-Creativity