Category Archives: Writing

I Don’t Have to Show You No Stinkin Labels

Social media, Weblogs, Writing, , , ,

Labels, and labels. Two days ago I complained here about self-proclaimed “experts” and “gurus.” And today I realize that I do the same thing myself, calling myself an entrepreneur. I ran into this interesting thought:

I must admit that when I hear the word (which inundates conversation and — more interestingly– the personal summaries of seemingly everyone over the age of twenty on my two favorite social networks), a little voice in my head channels Inigo Montoya in The Princess Bride, and I say to myself in a nerdy accent to the entrepreneur in cyberspace, “You keep using that word. I do not think it means what you think it means.”

Gulp. She — Colleen Dilenschneider, in The Mind-Numbing Evolution of the Term “Entrepreneur” — has a point. She goes on:

The title of entrepreneur– especially when said in description of oneself– is losing its meaning to me and I wonder how long it will be until the word has virtually no meaning at all.  Perhaps my scope is skewed, and this is an issue among all social network users, regardless of generation.  When I read entrepreneur in a person’s description, I think, “I need to learn more.”

Well said. And while Colleen links all the entrepreneurship to Gen Y traits …

by izzie whizzie on Flickr

With the rapid onset of social media, does the word entrepreneur mean less because we are all entrepreneurs? Is generation Y an entire generation of entrepreneurs? We certainly seem to be.

… I think it’s more than that. It’s most of our entire solopreneur-enamored, pushed entrepreneurs, baby boomer recession-survival Western world.

We love labels. Experts, gurus, entrepreneurs, nonconformists, bloggers, professionals, rock-star programmers, middle managers, and out-of-the-box thinkers all of us. We like working with labels and slogans because, as with the 30-second news byte, it makes life easier. We all need our labels. Sometimes it seems like the beginning of a board game, choosing your token to play monopoly.

And if everybody has the same label, the game doesn’t work.

(photo credit: izzie_whizzie on Flickr)

Accent and Grammar Bigotry

Weblogs, Writing, , ,

I heard a comedian the other day, on the radio, making fun of how the rest of the country looks down on a Southern accent. It was a funny routine. I wish I could quote from it, but I was driving, it was on the radio, so I can’t.

I dealt with a man once, PhD in Chemistry from Princeton, who called me out on that. He got me on the phone one day and challenged me to pay attention to his words instead of his accents. He said something like “everybody I talk to in California acts like I’m stupid, and nobody listens.” I’m impressed by degrees, though, so I listened. Only because he challenged me. And I was glad I did. He was a very smart guy, with a real talent for software. He spoke with a thick Louisiana accent. Our business never went anywhere, but for other reasons. And he taught me that I too could be a bigot. I didn’t like that lesson, but I learned.

I was reminded of that the other day with Seth Godin’s am I the only one distracted by apostrophes and weird “quoting”? He explains how grammar mistakes with apostrophes and quotes distract him. Me too. It clouds his judgment. Mine too. He says:

When I get a manuscript or see a sign that misuses its and it’s and quotes, I immediately assume that the person who created it is stupid.

And then he apologizes:

I understand that this is a mistake on my part. They’re not necessarily totally stupid, they’re just stupid about apostrophes. It’s a moral failing on my part to conflate the two, but I bet I’m not the only one.

I’m sorry. I go with Seth’s first instinct. Call me elitist. But I get distracted by mistakes on basic grammar such as confusing its and it’s. Use apostrophes for plural nouns having nothing to do with possessives distracts me too. Like spinach showing in the smiling teeth.

The difference, I think, is that accents are much harder to unlearn and aren’t fundamentally correct or incorrect. Grammar is relatively easy to learn, and there is such a thing as correct and incorrect. I think making assumptions for Southern accents is dumb, but making assumptions for bad grammar, is less dumb.

Despite the apology, Seth ends up pretty much in the same place he started on grammar:

What else are your customers judging you on?

It’s not just about being a grammar stickler. The fact is, we’re constantly looking for clues and telling ourselves stories based on limited information. It shouldn’t matter, but it does.

I completely agree. I don’t want to be bigoted against certain accents, which is dumb. But I’m not going to give up on grammar.

Blogging: 10 Things To Do with A Bad Headline

Weblogs, Writing, , , ,

I thought it was one of my better posts ever on Huffington, A Great Debate About Ideas, because it covered something really important — the battle of free vs. not — and tied Chris Anderson, Malcolm Gladwell, Seth Godin, and Ellen Goodman together.

But it wasn’t, it turns out, because of a dull deadline. Maybe I should have called it “The Battle of Free vs. Not.” Hmm, no, see, I’m not that good at headlines. “Naked idea orgy?”

  1. Delete it
  2. Start over
  3. Make it a list of 10
  4. Make it a list of 5
  5. Insult somebody famous
  6. Find a way to add one or more of the words “naked, brutal, violent, sexy, stripped, revealed, angry, face-off” … or something like that.
  7. Blame it on the readers, the editors, or anybody else you can think of.
  8. Take a walk, and think about a single sentence that would make you want to read the rest of the post.
  9. Go browse a blog reader like Google reader set to show just headlines.
  10. Go back to point 1 and go right down this list again.

True story: when I was young, working with UPI in Mexico City — we’re talking about early 1970s, so seriously, a long time ago — the system we used to report Mexico news to New York Editors showed them the first sentence only; from that, they had to decide whether or not they wanted to see the whole first paragraph. And, with that, they had to decide again (push a button) whether they wanted to see the rest of the story. So I should be able to do this.

And something else, that I’ve learned, in a lot of years writing: there are many different varieties of writing. Being good at one doesn’t mean you’re good at another. I used to think I was a good writer, but copy writers amaze me. And in newspapers, reporters don’t write the headlines. And writing and creative fiction plots are totally different skills.

Damn headlines.

Twitter Pitter Patter Twop: Hating Twitter.

Current Affairs, Web/Tech, Weblogs, Writing,

I like Twitter and I use it a lot, but really, I don’t care if you do, or if anybody else does. And I don’t get why people seem offended by it, but they do, a lot. What’s up with that? Is it politics or religion? Defensiveness maybe?

For example, this rant appeared as a comment underneath my loving and hating Twitter post on Huffington Post:

Why should Twitter and tweets replace perfectly good ways to send the same information, or even more/better info? It seems to be like saying “the telephone is not good enough, we need to return to telegraph.” Why can’t we just send an email saying the same thing as a tweet, and the email recipient gets a “inbox from __” alert email? Why can’t the tweet be posted to FB’s “what I’m doing” box, or why can’t a blogger’s blog be where the post is posted, with a service that sends an email to followers that tells them a new post is available or repeats the post?

This new tech is redundant and does not improve the old model; instead it hamstrings it by limiting the text. Twitter just doesn’t make sense. Half the people who sign up for it right now are doing so because they want to see why all the comedy shows are mocking it.

In the end Twitter will become a national joke and then recede until it fails like so many other net companies. (Unless they change their business model and then they won’t be Twitter so much anymore but Facebook with less benefits.) However there is a new tech better than Twitter: it is called the telephone. You’ll never have to type a teletype again to communicate– save time, leave tweets on people’s phonemail… viola! I’ve heard this telephone thing saves time and trouble, why not try it?

What interests me is the apparent overreaction. That commenter doesn’t see the difference between publishing 140-character pieces to as many people as choose to get them, all at once, and a telephone call or an email. Obviously he or she doesn’t get Twitter. So why comment at all? The post doesn’t accuse non-Twitter-users of anything.

And another commenter wrote:

So it’s sort of like IMs. Which are an obnoxious, invasive interruption. I check my email compulsively, but IMs are like the person next to you on the plane who won’t shut up.

There again, since that person obviously doesn’t get it, why so much anxiety? I’m still shocked with this one. There’s somebody who should not have the instant messenger running on his or her computer, right?

Last week I took my Twitter etiquette list, which I put here on this blog first, and put it onto the Huffington Post. And somebody took the time to comment:

The mundane details of people’s lives are all Twitter is. That and spamming.

There again, somebody who obviously doesn’t get it, but cares a great deal about it nonetheless.

Not that any of this matters, but I’m just curious … is there some moral issue related to Twitter? Or political, maybe, or religious? What’s up with that?

Irony: Fewer Words, Better Communication

Blogs and blogging, Writing, , ,

It was sometime in the 1970s when I first ran across the Procter and Gamble one-page memo policy.  I was a journalist then, interviewing an executive from P&G. It seemed to make so much sense. The people who worked there, I was told, loved it.

What can’t you say in a full page?

Think about emails, which are the memos of this millennium. What can’t you say in a page? Sure, there are special cases, but those are special cases. Most of the time, shorter is better.

A great learning moment for me, years ago, was when the editor of the business school resume book insisted that no resume be more than one page.

“Even the president of the United States can do a one-page resume,” she said. “Summarize.”

For better or worse, one of the things happening to us as we approach the second decade of the third millennium is fewer words. And I hope better words.

Blog posts seem to do better when they’re shorter. The better books break things into smaller pieces.

In Zen Habits, Leo Babuta calls it “The Elegant Art of Writing Less.”

Novels? A good novel contains no extra words. Emphasize “extra.”

White papers? There’s a medium built around words, and sections, and subsections, and organized, structural writing.

How does the saying go? “I’m sorry for this long memo; I didn’t have time to make it shorter.”

Packaging with a Sense of Humor

Marketing, Writing,

What’s wrong with having some fun with labels and packaging? Nothing that I’m aware of. Although BusinessWeek doesn’t seem to like it.

My wife and one of my daughters came home one Sunday afternoon with a bottle of Shiraz from Virgin Vines. This is what it said on the label:

Dare to enjoy this wine without dashes of pretentiousness or hints of snootiness. Virgin Vines believes that wine should be all about having fun and loving the taste … not waxing poetically about meaningless wine-speak and food pairings. Simply drink this big, bold red with something or someone you find delicious.

p.s. If you feel the need to describe this wine as “full bodied with great legs,” we suggest you lie down until the feeling passes.”

I like the approach, but not everybody does. I did a quick search, and discovered Virgin Vines Says It’s Hip to be Dumb in BusinessWeek. What, wine sacrilege? They say:

But as increasingly clever marketers find success with simple, compelling labels — think Yellow Tail and Marilyn Merlot — they’re discovering another way appeal to the $10-wine buyer: Make fun of the $30-and-up buyers. Think about how Rush Limbaugh talks about liberals, and you get the idea.

Not fair. Rush Limbaugh should approach liberals the way this label approaches wine snobs.

18-Point Twitter Etiquette Primer

Advice, Social media, Writing,

I’m getting to know Twitter more these days, using it more, and enjoying it. I’m Timberry on Twitter. I’m frequently grateful to Twitter friends for pointing out good ideas, blogs, thoughts, pictures. Twitter enlivens my day, and brightens my writing.

I’m beginning to develop a sense of what to do and what not to do with Twitter. Not that I’m an expert, but I’ve been watching and thinking about it. And I’ve come up with a list of dos and don’ts.

Please don’t …

  1. … thank me for following you.
  2. … think less of me for not thanking you for following me.
  3. … send me sales messages as direct messages, as part of your thanking me or otherwise.
  4. … tweet mundane details of everyday life. Going home, watching television, having dinner … feels like Twitter clutter. I’m just sayin’.
  5. … tweet straight-out sales pitches. Don’t promise me health or wealth or business success. I get enough spam in email, thanks. That stuff could spoil Twitter. I will unfollow you immediately.
  6. … tweet embarrassing should-be-private sweet nothings for your significant relationships. I like that you love him or her or them, but tell them, not the tweeple.
  7. … argue with people in Twitter. And that’s not to protect me, that’s for your own good. Words tweeted in anger live on forever. Twitter help implies that there’s a way to delete bad tweets, but I don’t think it works. Angry words aren’t biodegradable.

Please do tweet …

  1. … interesting pictures, blog posts, websites, and news items. And I’m fine with you tweeting your own blog posts, especially. Give me a title and a URL and I’m fine with that, I’ll click and read it if it catches my interest. If I weren’t interested in what you’re writing, I wouldn’t have followed you. Don’t be shy.
  2. … good quotes, pithy sayings, words that make me think.
  3. … about ideas, things that surprise you, new discoveries.
  4. … quick jokes, or humorous items, things that made you laugh.
  5. … thoughts, poems, especially haiku.
  6. … well written words, phrases, sentences, from real life, movies, songs, even overheard.
  7. … interesting, funny, or thought provoking pictures in twitpix.
  8. … words that teach, lessons.
  9. … quick reviews of books, movies, television, and music. If I follow you, I do care what you think, and what you like. Save me from bad stuff, and tip me off to good stuff. I’m glad you share.

And, by the way …

  1. Twitter is publishing. Let’s all respect that. Let’s not ruin it with too much advertising. Big promises mean small credibility. Share yourself, but be content, not spam.
  2. Do onto others as you would have them tweet to thousands.

And, finally, thanks for reading this list. I needed that.

Is Journalism Dead, Dying, or Just Faking It?

Journalism, Writing, , , , , , , , , ,

I feel like I’m watching Journalism fall apart; watching with interest, horror, and dismay … but just watching, like watching a fire from far away, powerless.

Photo by mphotos on Flickr

Like you do, I read about the newspapers folding, falling like trees in a rotting forest. Even the New York Times is in trouble. Many of the newspapers I grew up with are either dead or dying.

News flash: this isn’t new. It’s been going on since I can remember. It was already a big deal in the 1960s. (News at 11!)

We blame it on different things: blogs, 24-hour news networks, mainstream network television news, declining education, apathy, the Web, Fox News, Huffington Post, the new president, the old president, whatever.

I got a grad degree (MA) in Journalism, with honors in fact, in the early 1970s. That was so long ago we actually called it Journalism, not communications.

Back then newspapers were already dying because television network news was killing them. People liked their news in 30-second bite-size pieces. Professors wrung their hands about the loss of analysis and in-depth reporting.

And we all worried a lot, back then, about the impact of television violence in general. And sensationalism. Like that would turn the news business into show business. It’s a good thing that didn’t happen, right? (Show of hands, please).

Not that it was ever just academic for me. Before I reached my 30s, grew up and sold out (I became an entrepreneur, got the MBA), I spent eight years as a journalist. I was a foreign correspondent, based in Latin America. I worked for UPI, freelanced for Business Week, Financial Times, etc. Even after business school I wrote columns in several magazines, although mostly computer magazines.

It’s also a bit of the present for me as well, because of my new job blogging and writing. You can see that here on the right column: I’m on the Huffington Post, USNews.com, plus several business blogs.

So where does that leave us? With this:

Accident of history: journalism and business

We tend to forget that journalism grew up to fill pages between ads. It wasn’t about the the sanctimonious needs of society, or the fourth estate, or fundamentals of democracy.

They needed readers to sell ads. And in the old days, before Fox News or Huffington Post, when freedom of the press was limited to those who owned presses, the best way to get and keep readers was to do real news; to pay Journalists to investigate and report.

In the heyday of great journalism, bias was bad business. So the owners paid the reporters and, with many very well known exceptions, tried not to meddle. Good journalism was also good for business.

And we got professional news reporting because that was good business. They paid somebody to attend town hall meetings, and somebody else to travel the globe covering wars and revolutions, because that kept the readers happy and, because of that, the advertisers happy.

Journalism wasn’t about the public good. It was about making money.

Fast forward to the Internet, the Web, and the collapse of the printing press and big owners as the oligarchy of the “media.” Suddenly the media is splintered up into hundreds of millions of websites, in infinite variety of degrees of professionalism or lack of it. And even on the television, far less free, it’s six hundred channels instead of three, so we have the Fox News people talking to their tribe, and the Jon Stewart-Bill Maher people talking to their tribe, and CNN talking to whomever has 24 hours a day to listen, and NBC and CBS and ABC news trying vainly to compete with Joan Rivers and Entertainment Tonight. All bets are off.

And there’s this other trend mixed in: Even before the Web, while few people noticed, newspapers spent the last generation or two cutting costs by cutting news staff and using AP and UPI, and lately, Reuters.

So what happens next? Who’s going to pay whom to sit through those boring town council meetings, or risk their lives in wars and revolutions, or report politics and democracy fairly?

I don’t know. But, in the time-honored tradition of the back side of journalism, I’m going to tell you anyhow. Later. Not now. News at 11.

(Photo by mphotos on flickr)

Boomer Business Blogger Part 4: You Have to Like Writing

Baby Boomer, Blogs and blogging, Journalism, Social media, Web/Tech, Weblogs, Writing, , , ,

True confession: I love writing. I love short sentences, strong words, making myself understood.

I think most, if not all, good bloggers like writing. Video people do vlogs and YouTube, poets go to Twitter (say, what?), but bloggers are writers. Almost all of my favorite blogs — I’ve got the blogroll on this blog, rightmost column, near the bottom — are written by people who care about writing. Not that they don’t care just as much about business, their main content area; but they’re writers.

Yes, I’ve done all the startups in my bio; yes, I have the MBA degree; and yes, I built Palo Alto Software. But if I could have made a decent living just writing, I would have.

Flashback: 1970, I was 22, wanted to write, studied literature. I was in a PhD program in comparative literature, briefly; ended up with MA in Journalism. UPI, McGraw-Hill, Mexico City, and whoosh, the 1970s all gone.

Flashback: 1979, journalist, bored filling space between ads, enrolled in Stanford University business school. Then I fell in love with business planning, helped to start Borland International, founded Palo Alto Software, founded bplans.com. And grew it, slowly for years, no outside investment. Tough times, good times.

And suddenly it was 2007, 40+ employees and a great management team, me struggling with changed technology, and I changed jobs. And started blogging. That change was Part 1 of this series.

So what helps me a lot is that I like writing. As a journalist I wrote a lot for many different publications. I also wrote published fiction (not very good, by the way, not worth citing, but they paid me) (and I’m not including market research that was wrong, either) and a full-length novel that got some second looks, but never got published.

So now, you can see how much blogging I do by looking at the sidebar here on the right. You can’t see that I’m also writing a lot on a family site, a personal site, and even an anonymous pure writing site.

If you’re going to be blogging a lot, you have to like writing.

Boomer Business Blogger Part 2: It’s A Full-time Job

Baby Boomer, Blogs and blogging, Social media, Weblogs, Writing, , , ,

Benjamin Floyd of Read Click Done asked me after yesterday’s post: “how do you do it?” Two books, 1400 or so posts, 1300 or so tweets in the last two years. “Where do you find the time.”

Fair question. Reminds me of Bob Sutton’s Really, I Write it Myself. So do I. Bob thanks his editors, and so do I. But yeah, I write it all myself. (Well, there was that one guest post on angel funding, but it was the only exception.)

It’s a full-time job

To all the real business people feeling insufficient because experts say they’re supposed to be doing all this as a sideline, I say: relax. That’s a myth. A post now and then and some tweets here and there, maybe; but this blogging I do is a full-time job.

I go to the office every day, and I’m there all day except meetings (and traveling, and teaching, and speaking gigs, and angel investment, but that detracts from my point, so forget I said it).

I’m often writing at night too. And on weekends.

I also use scheduling. For example, I’m on vacation with family today, so I wrote this last Saturday, to be posted today.

Repeat: it’s a full-time job. It doesn’t just happen.

It’s no coincidence that my new life blogging and writing and speaking and teaching, and tweeting too for the last few months, was a delightful baby-boomer late 50s career change. While I’m still employed full time by Palo Alto Software, the company I founded, I don’t run it. Nobody reports to me. As I said in yesterday’s part 1, my business card says “President” but it should say Chief Blogging Officer.