Category Archives: Weblogs

Influence is Silent Power, and Clever Builds Traffic

Fun, interesting, and the power of 140 characters. Last week Klout.com offered t-shirts as prizes for good short descriptions of what influence means to them. My favorite, by Adrian Lopez (Krownz on twitter), was this one:

“Influence” to me is that special something people have that keep you coming back to them. It’s silent power.

I really like that last three-word sentence. Influence is silent power. You can see all of the winners here.

I’m intrigued as well by how well this simple contest idea worked. It was a one-day thing on Twitter, promoted solely on twitter and the Klout.com blog. It generated more than 60 entries, plus several dozen retweets, all of which meant twitter traffic, eyeballs, and interest for Klout.

And it’s a nice link to what Klout does too: its tagline is “measuring online influence.” The connection is obvious.

And all it cost was five t-shirts and some thought.

I might try the same thing myself. I’m thinking a contest for the best 140-character comment on why businesses want to plan. Maybe on the right relationship between business plan and planning process? Any suggestions?

One Real Case: Does Fake Buzz Work? Do Fake Reviews Work?

Annoying, yes, but does it work? We all assume spam works because it keeps on coming, right? What about putting fake comments on blogs, faking reviews at amazon.com and elsewhere? We all hate those tactics when we see them, but the real question for today is whether or not those tactics actually work. Are the culprits better off?

Of course it’s hard as hell to get good data on a question like this, but I decided to track one case just to satisfy my curiosity.

There is a book for sale at amazon.com that was promoted last month by sneaky fake trackbacks on blogs. I’m not going to mention the book or its author because I don’t want to throw good publicity on bad.

I discovered the fake by accident. The same identical trackback appeared overnight on both of the two blogs I moderate, this one and  Up and Running. Otherwise I might have just approved without checking because it was cleverly engineered to look like a legitimate link from another blog that was discussing my post, with a generic tag line like “good discussion on this issue here.”

Because of the coincidence, I clicked the link to check it first before approving it to show up as a trackback below the post. Instead of going (like it should) to a discussion that referenced my blog post, it went straight to the sell page of the same book on amazon.com. And it’s not a book related to the subject. It’s just a book on amazon.com.

I was annoyed. I bookmarked it to check back later.

I’m happy to report it doesn’t seem to have worked very well. Six weeks later, that book is ranked 996,133 in books.

And the book has three reviews, all five-star raves. And (no surprise) two of the three reviews are by people who have reviewed only two books in their life – this book and another book by the same author. They are allegedly by different people. What do you think? Are these just fake reviews? I think so.

I admit it. I want that book to fail. I want those tactics to fail. Seems mean, why wish ill on anyone, but still…

Is it Possible That MBAs, Like Wine, Need Aging?

It occurs to me that I’ve had many good experiences, with hires and colleagues and business contacts, with people who had MBA degrees and years of experience. And I’ve had generally bad experiences with young MBAs fresh out of business school.

You could guess the reasons. Arrogance and entitlement come to mind.

Maybe it’s a matter of seasoning or tempering that fresh knowledge with some of the battering that comes later. Arrogance and entitlement leave a lot of sharp edges that time and experience wear down.

I am no different. As I got older, I found that my MBA studies gave me a better vision of the whole business, the forest as well as the trees; and I was glad for that. I’m sure that it helped me in business and was worth its weight in money many times over. And what I got from the degree wasn’t a higher salary, it was the knowledge to make my way on my own.

On the other hand, fresh out of business school, I recruited into a fancy and prestigious position with McKinsey Management Consulting, and I fell flat on my face. I disliked them, and they disliked me. (I did a post on that mistake here). I hated that job.

I’ve heard that fewer than one in five MBAs lasts even a year in the first job after business school.

Do you think there’s a pattern there?

(Image credit: JakubPavlinec/Shutterstock)

Whoops, my Bad: Blogging Tool Fail

Whoops! Sorry. If you came here for ‘what I got from my business education,’ the confusion related to that title was my mistake. I posted the title accidentally, then deleted it. If you’re interested, I covered that topic in 2007 with reflections on My MBA Experience.

What happened was that I was changing options on my Windows Live Writer (which I use often and really like, by the way) on a new computer, using a new version, and I clicked too fast and accidentally posted something that was just that title: what I got from my business education.

Then, realizing my mistake, I quickly deleted it.

Meanwhile, two different well-meaning twitter friends tweeted it. I think they have some automatic settings. And that, I assume is how you got here.

And I’m enjoying the irony: for a while there, several hours, you could have clicked a link referencing me as the author of “what I got from business education,” and found the result was … nothing!

I am cynical, I do like to be contrarian, but that nothing that was there, a “page doesn’t exist” error, is not really my assessment of what I got from business education. I promise.

I was drafting something about that, which might still materialize, maybe in tomorrow’s post.

And Who Can Blame Her for Cutting Off Comments…

Damn. It’s been a long day, some of my sites got hacked, a car didn’t start, and … well, you know how that goes. You have those days too. This will go up tomorrow morning but I’m mad as hell tonight, while writing it.

Just look at this picture:

What a damned shame. Who can blame her for shutting off comments? I don’t. I do blame the people who have about the same contribution to thought, writing, or culture as slash and burn vandals.

So here’s what happened:

I was settling in after dinner, checking some of my favorite sites, and I ran into Jolie O’Dell’s well researched, thoughtful women in tech: a realistic look at the numbers. This is an important subject, and she’s obviously done some real work digging into it. Like a journalist, I might add. I’ve been trying to cover this myself too, but she went beyond opinion, into some real numbers. It’s an excellent post.

I went to the comments, and WHAM, no comments. That’s disappointing. Then I discovered this, also by Jolie, a few days earlier: The Commenting Free for All is Over. At one point she says:

For the hundreds of nasty insults I’ve had to wade through, delete, or publish at my own peril, there have been only a handful of insightful comments that actually contribute to the conversation. In between the great comments and the crap ones, there are a sea of “me too” or “good for you” notes that, while encouraging, don’t necessarily justify having a comments section open to all.

You read a blog post, well written, well researched, and serious; and you get to the comments and welcome to real world ugly. Why is it that the gender inequality issues seem to heighten the stupidity underneath? Is that just me, or have you seen the same thing? And do I get the impression that this kind of trashing things behavior increases when the author’s a woman?

(Image credit: it was posted on Jolie O’Dell’s blog. You can click here for the original).

Is Personal Branding Really Impersonal Faking?

Don’t get me wrong: I think the thinking behind it, the advice wrapped around the idea of personal branding, is excellent. I’ve recommended, for example, Dan Schawbel’s personal branding book Me 2.0 and I’m sticking to it. Dan has a great collection of real-world suggestions in that book. But I’m beginning to think I hate the term. And maybe some of what’s behind it.

Last Friday I read Personal Branding is Bullsh*t (cowardly * by me, not her) by Arienne Holland, communications director of Raven Tools. She writes:

A person doesn’t need a brand. A person is a person whether or not there is paperwork filed with the government. A child doesn’t create a personality, she has one.

She also objects to a magazine article recommending personal branding for employees of large companies:

If you want to travel between companies, you don’t need a personal brand, you need skills and character and friends.

This was already on my mind before reading that because of a conversation I’d had a few weeks ago with my daughter Megan, marketing manager at Klout.com. At the time I was talking about some of Dan Schawbel’s recommendations, and Megan shared that she didn’t like the term. She explained that recently in Why I Hate the Term “Personal Branding” on her blog:

“Worse yet, there’s the idea that this is something new. Personal branding is just a new way to talk about reputation. Well, you know what? Reputation is a much better word for that.

Personal branding implies you should be fake to make it (if you disagree, do let me know). Before you tweet, interact, blog, or walk down the street you need to think if it fits with the image you want to portray. Well, you know what, if there’s only one facet to your personality you’re not an excellent brand, you’re boring.”

She’s not objecting to the things we do as personal branding, at least not if it isn’t faked; instead, she is objecting to the term we use to describe it.

There’s a lot that I like about the whole field of personal branding, particularly the emphasis on actual people and authenticity and humans communicating with humans. But I admit, I hadn’t thought of the underlying meaning of the term “brand.” It does carry a sense of artificial to it, doesn’t it? It makes us think of Mad Men, advertising, consumer opinion research, and expensive image advertising like insurance companies and such, on a very large scale.

Are you the same thing as your brand? If so, then what’s the point?

5 Tips On the Art of Saying No in Business

Strategy is focus, which is about saying no. Management, particularly in the world of entrepreneurship and small business, boils down to knowing when and how to say no. On the surface, from the outside, that probably seems simple. NoBut try it and it gets a lot more complex.

For example, how do you say no to a new idea without stifling the flow of other new ideas? How do you say no to a bright young enthusiastic person without dampening that enthusiasm? Saying no can be as hard as nails.

Still, you really have to be able to say no to manage a company. And not just to not-so-good ideas, but — and here’s where it really hurts — sometimes even to good ideas that just won’t fit into the space allotted. You need to say no to some things to have any shot at strategic focus. It blends in nicely with the principle of displacement, which is basically that everything you do rules out other things that you don’t do. And you can’t do everything.

I have no delusions about being good at saying no. But maybe that’s why I’m sensitive to the problem.  I do have some tips, developed through the years, that might help you.

1.  Recognize the problem.

It starts with recognizing the problem. Yes, you have to say no; but realize that every no answer reduces the chance of another idea or suggestion coming forward. Be very mindful of the problem. You’ve got a strike against you. Be aware of it.

You’ve got some explaining to do.

2.  Blame the company, and the situation, not the idea itself.

It wasn’t a bad idea, it’s that this company needs to do something differently right now because of these company-related reasons. Actually it’s a great idea and it’s really disappointing that we don’t have the resources to jump on it now. We’re stuck in this valley and we need to get up on that hill so we can start working on great ideas like this one.

3.  Blame displacement.

So, given displacement, it’s not that your idea isn’t great; it’s that we can’t jump on it without pulling off of some of the things we’re already doing. What do you think? Which of our priorities can we adjust? Where do we cut time, money, effort, and resources from something else so we can get them for this new thing. Where do you think those other things are off base?

4. Reward the idea and suggestion.

You can fight the sting of a rejected idea by rewarding the person even without adopting the idea. “Even though we can’t move forward with that, I love the creativity and that you made the suggestion,” you say, “so take somebody out to dinner with the company card.” Or give some other immediate reward, a small bonus, extra time off, whatever works in your context.

5. Keep an idea archive for the future.

Find somewhere in your organization to keep a file on new ideas and suggestions. Just putting them into the file reduces the sting of having said no. And sometimes that file becomes a source for solutions to future problems. It’s a quick way to give value to the ideas that didn’t fit, and reinforce the organization’s respect for ideas and suggestions, even without implementing them.

Can Stories be True When They’re False?

So it turns out that Jenny whiteboard quitting was a hoax. The Jet Blue guy with the chute exit and the beer wasn’t. I posted about both of them here Wednesday. Jenny Whiteboard CorrectedYou can read in that post that I suspected Jenny was fiction. I said so then, and I hedged my bets.

The two brothers who run thechive.com contrived the Jenny whiteboard story, hired an actress, scripted it, shot it, and put it on their site as a real thing. TechCrunch has all the details, with more on the actress and the brothers.

The Jet Blue guy, meanwhile, has been charged with a couple of felonies.

The coincidence of Jenny and Jet Blue together is a great example of stories: the power of stories, and the truth of stories.

William Blake wrote:

Anything which is possible to be believed is an image of truth.

And Harvey Cox wrote:

All human beings have an innate need to hear and tell stories and to have a story to live by.

So I ask: don’t you think Jenny’s story, although it was contrived, had useful impact?  Wasn’t it contagious media at its best? Doesn’t it have real meaning in business, a lesson about how and how not to treat people, a morality play, with relevant details like the part about the online snooper utility? Isn’t there a golden rule lesson in there?

And what’s the impact of the element of hoax? Did they lie to us, and does that make us angry, and make the story less true? I have no issue with that with Jenny because of the way it was presented. If I’d read it as fact in the  New York Times or Huffington Post I might react differently. We don’t like to be lied to. But if you go back and look at the original, nobody’s really lying there. They are not claiming it’s fact. And maybe I’m not all self righteous about it because I guessed it early and didn’t get burned.

And then there’s the Jet Blue guy: didn’t it strike a chord as well, in about the same way? I noticed CNN had a whole piece on flight attendants venting, which wouldn’t have been news without his spectacular exit. Would this one have been less valid as a hoax? Maybe, right? But this one actually happened.

And those two related flurries of attention: is the one based on story less valid than the one based on fact? There is a journalism element to this combination of stories, I believe. We expect truth, not stories, when it comes from professional journalists. Right? But John and Leo Resig, authors of the Jenny whiteboard story, don’t pretend to be journalists.

My point here: good stories told well communicate a very important variety of truth. That’s true for business and the rest of life too. Even if they aren’t true on the surface, they can be true in a deeper and more important way. Did The Godfather or One Flew Over the Cuckoo’s Nest or Moonstruck have to be documentaries to be true and useful? Are Othello or MacBeth only valid if they’re factually true?

(Image credit: thanks to TechCrunch.)

3 Blog Titles and One Novel in a Single Sentence

This sentence was at the end of the lead paragraph:

In this Q&A, he warns of the classic mistakes of manager-wannabe-leaders, the perils of too many bullets and not enough Zen, and why CEOs are like dogs.

Isn’t that great writing? Page ViewDoesn’t it make you want to read on?

There are three blog titles in that one sentence:

  • Classic mistakes of manager-wannabe-leaders
  • Too many bullets and not enough Zen
  • Why CEOs are like dogs

And that middle one, “Too Many Bullets and Not Enough Zen,” is intriguing enough to be the title of a novel. I may use it (apropos of my recent Zen/not Zen post) myself.

That sentence is from What Breed Is Your CEO? Randy Komisar on Leadership and Management, by Kermit Pattison, on Fast Company a couple days ago. Too bad that title isn’t as good as any of the three in the sentence above, but I think I know why: The Fast Company website isn’t a blog, it’s journalism. It’s supposed to be news more than opinion.

And at this point in this post I’m tempted to quote Kermit’s interview with Randy to explain his intriguing come-on sentence. But I won’t. You can click the link. This post is about the writing.

Journalism and Blogging: Both Sides Now

Jolie O’Dell is a journalist who blogs. She cares about journalism, I gather, because of the way she writes about it in posts like How to Tell a journalist from a Blogger and Not all bloggers are journalists and not all journalists are jerks on her own blog. Most of the time, though, she’s a very prolific tech writer for Mashable. Blog PageAnd what she does for Mashable, one of the top techie blogs in the world, is technology journalism.

I really like her vision of what makes a journalist, as opposed to “just” a blogger. In that journalist or blogger post she says journalists are trained in journalism (and she means they have a degree in it), they aim for objectivity and truth, they care about form, they’re skeptical, and they serve the people. She makes it sound like a profession; like the quality matters.

I loved this down-home real-world description of a critical difference between journalists and bloggers. I’m quoting her here, journalists, she says, get used to editing, which she calls “having your work get ripped to shreds.” This is good writing. I’ve been there myself:

As a result, you do not get offended when your editor tells you, and I quote, “Jolie, this sentence fell off the ugly tree and hit every branch on the way down.” (Marshall Kirkpatrick, ReadWriteWeb) You begin to look at your writing the way a stranger would. You see the errors, the ugliness, the factual haziness, the sloppy turn of phrase. And you or your editor make repairs as needed without much fuss.

These words aren’t your limbs, your children, your masterpieces. They’re simply another grouping of column inches or another few hundred words to fill up the “news hole.” You’re not married to them, because you’ll be on to a new collection of words within an hour or two. With any effort, the next article will be better written than the last as you quickly learn from your mistakes.

The blogger is an autonomous creature, not accustomed to being under the scrutiny of a professional editor. He hasn’t had his work and soul trampled quite as mercilessly — although commenters can be cruel bitches, it’s true — so he’s a bit more attached to his words. Also, his words are more frequently tied to his personal ideas. More on that in a bit.

This brings back my own fond memory of UPI overnight editor Norberto Swarzman, who managed the New York Latin America desk for United Press International (UPI) when I was on the night desk in Mexico City, back in the early 1970s. I was very young, and he wasn’t. He was a frequent caller.

“Berry,” he said, more than once, “you write like a god-damned literature major.”

I’d finished class work for an MA in Journalism to add to the lit degree by then, but the only way to soften the abuse, long term, was to write better. In his terms, not mine. Later, when I finished a thesis and actually got that MA in Journalism officially, the Dean of the J-school at University of Oregon told me his only complaint with my thesis was:

“Your writing style is not academic enough. You write like a wire-service journalist.”

You might guess, if you knew my background, that I was going to like Jolie O’Dell’s respect for journalism. I do have the degree, and I did spend nine years as foreign correspondent in Mexico before quitting to get the MBA. And I’m delighted to see a 20-something professional journalist come up with the same kind of respectful view of why journalism matters that I’d learned 40 years ago.

I’ve come full circle, from journalism to entrepreneurship and lately to blogging. And I have no problem at all with her saying blogging is easier. Her kind of journalist researches and interviews to generate actual information, not just good writing. And then cites sources and quotes people with their actual words. I used to do that. Back then, as a journalist, I couldn’t write anything ever just because I knew it was true. That was really hard. I couldn’t just write what was true, back then; I had to quote somebody.  And we didn’t have the Web, not even cell phones, so I actually had to get that somebody on the phone, at least, and talk to them, I have no problem recognizing that blogging, which is basically me writing to you about whatever I can come up with as long as I don’t bore you, is a whole lot easier. Today, as a blogger, I get to be me. I can have opinions.

As you probably guessed, controversy followed Jolie O’Dell’s journalist vs. blogger piece. A lot of bloggers don’t like to be told they’re not journalists. And journalists without degrees don’t like to be told they need a degree. There’s a reference to “English-degree journalists” who don’t like to be told they’re not journalists unless they have a degree. And a lot of people think any hack getting paid to fill news space between ads is a journalist. I followed the controversy from the original post to some heated words (and a lot of praise) on Twitter, and a thoughtful follow-up post by journalism professor and journalist Kirk LaPointe, punctuated by some surprisingly emotional comments.

The “trained in journalism” mention is galling to many. and O’Dell distinguishes journalists from writers, casts some doubt on “English-degree journalists,” and accurately predicts the objections that followed. I loved her best-defense-is-a-good-offense conclusion:

If you’re a blogger and you’ve been offended somehow by my piece, ask yourself why — I highly suspect it’s because I called some behavior of yours out as not being “journalist-y” enough. While it’s true that we all hold ourselves to different professional standards, the above are pretty basic. If you feel threatened or attacked by what I’ve written, I suggest you get back at me by taking a couple journalism classes at a community college and doing an internship at a local newspaper; it’ll change your writing and your life.

So why do I care? Why does anybody care?  It’s because we still need journalism and we’re starting to confuse blogging with journalism. But then it gets confusing when we have excellent journalism showing up on so-called blogs like Mashable, or the mix at Huffington Post, which gathers the news – including with its own reporters – but also indulges in lots of blogging opinion. Mashable is a blog. Jolie O’Dell, writing on Mashable, is a journalist. If you have any doubt, look at her work on Mashable.

There has always been an awkward gap between journalism as trade and journalism as profession. Doctors need med school and exams, CPAs have their boards of standards, and dentists, vets, psychologists, and other so-called professionals have their licensing and standards. And we do have schools of journalism and professors and degrees and journals and standards. But still, give any hack a few dollars for writing anything that gets published as news, and then we call that hack a journalist.

And then you add in the ease of entry in blogging – sign up at WordPress or Blogger or TypePad and start publishing – and I for one am glad to see the occasional reminder of what journalism is supposed to be.

On the other hand, do you know who H.L Mencken was? One of the best journalists ever, a reporter for the Baltimore Sun, as famous a journalist as any in his time. Google “H.L. Mencken quotes.” He first wrote “nobody ever went broke underestimating the intelligence of the American public.” And he didn’t have a degree in journalism.