A Pre-written Business Plans Is As Useful As…

Frustration: People asking me (via email) “where can I find a business plan for …” some specific type of business. I get that a lot. Prewritten business plans. 

Business plan concept prewritten useless bigstock

Sigh… Here:

  • A pre-written business plan is about as useful as somebody else’s year-old airline and hotel reservations. 
  • A pre-written business plan is about as useful as somebody else’s exercises already done. Like used pushups. 
  • A pre-written business plan is about as useful as last month’s fresh fish. 
  • A pre-written business plan is about as useful as last year’s calendar.
  • A pre-written business plan is about as useful as a medical prescription written for somebody else a year ago. 
And I have more: 
  • The value of a business plan is measured by the decisions it causes. 
  • Good business planning is 9 parts execution for every one part strategy.
  • A business plan has a shelf life of a few weeks at best. Famous quote (Eisenhower and Napoleon): “The plan is useless; but planning is essential.”
  • Whenever some expert says don’t do a business plan, ask that what he or she thinks about setting priorities, metrics, responsibilities, and milestones. Because that’s what a business plan is. 
  • Make it just big enough. 
  • Planning isn’t made useless by rapid change. Quite the contrary: the quicker the pace of change, the more necessary the planning. 
  • A business plan is to a business pitch the same as a screenplay to a movie. 
I feel better now. None of this is new for this blog. But it’s been too long. 

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