In a thoughtful post on Duct Tape Marketing today, John Jantsch offers an answer to an important question: "How do I grow my business?" He titles that "The Ultimate Secret to Business Growth."
I talk to business owners every day that want to take their businesses to the next level, but are puzzled as to why its so hard. They push and work and expand and contract only to find themselves right back where they found themselves last year.
This leads him to recommend change.
Change is the ultimate secret to business growth. Actually change isn’t that hard, but we seem wired to find ways to make it so.
It is sort of a paradox in business too. To get to some level of growth, you’ve got to be consistent long enough to develop some positive brand awareness, to move past that level, you’ve got to change what got you there.
The first change that may be necessary for growth is to start looking at change as a positive element of your success.
Which takes him to a list of five recommendations:
- Get Uncomfortable on Purpose! – Your wealth, your success, will correspond directly with the size of your mindset. Get in front of an audience and speak, write for an industry publication, start blogging, network with prospects, write personal thank you notes.
- Get and Give New Skills – Read everything you put your hands on. Become known in your industry for some specific expertise and show others how to do it. Teaching something is the fastest way to get better at it yourself.
- Get Bigger Ideas – Tear your products and services apart. Look for ways to approach an industry problem like no one else can or will. Your ideas don’t have to really be that big as long as they are world altering. Come up with one idea this year that makes someone say you are nuts – and then go do it.
- Get Value – No matter what you offer, it can be better. Heap more and more on your products and services, give stuff that no one expected you to give. Add services over and above what was agreed upon. Force people to talk about how incredible you are.
- Get What You’re Worth – If you do any of the steps above, you will be more able to do this. Raise your prices. Choose to work with fewer clients at much higher rates. Sell based on value, not on time.
He finishes that piece with a question: "How do you systematically embrace change?"