Eli Halliwell, CEO and President of Jurlique (an Australian natural cosmetics company), tells a great story of how he followed his own path, crediting some other people and coincidence more than himself, and ended up where he believes he was always supposed to be.
He emphasizes vision; in his case, a belief in the importance of healthy, natural skin care products. He credits "hippy parents" and a friend’s father for starting him in that direction.
He spoke last Friday at the Princeton Entrepreneurs’ Network conference.
He does have an agenda. This was just 10 days after a rousing speech at an industry conference, calling for national action against unhealthy beauty products.
His talk seemed both very impressive and very real. He offered a four-point piece of advice for entrepreneurs.
- Follow your heart. I know that sounds trite but Eli clearly made it work, telling how he’s followed concerns that led him to Jurlique — all natural beauty products, in Australia, with its own farms — all of his life. Eli is not Australian. Jurlique, as he tells the tale, is a natural point in his path. He clearly believes very much in the value of what he’s doing.
- When everybody is running one direction, run the other way.
- Live with a vision, build a business with a vision, and surround yourself with like-minded people who share that vision.
- Get a mentor.