Hardly surprising that I recommend Befriending Uncertainty on Stephen Lahey’s Small Business Talent podcast, released yesterday: he interviewed me. 

There’s a lot about relationships in that interview. Important entrepreneurial relationships: 

1. Your spouse, partner (life partner, not just business partner — and maybe both), and family. I think it’s important to manage your priorities so you can build a business, do that work, and not forget that your people are more important. In my case, my wife gets the credit for that, not me. 
2. The uncertainty thing is very real. Watching people struggle for more analysis and more data and better projections of the future sometimes drives me crazy. So often the fact is: you don’t get to know. You have to guess. 

I hate the cliches of small business success: overemphasis on the idea, passion, persistence, instead of giving value and giving people what they want. I like a chance to say something different.