Let me start this with one of my favorite quotes:
“I don’t know the secret to success; but the secret to failure is trying to please everybody.” Amen to that. In fact, you can package that up and call it small business strategy 101.
In a business, everything you do rules out something else that you can’t do.
And this fits very well with what I call strategy:
Strategy is focus. It’s as much what you aren’t doing as it is what you’re doing.
One of the most common worries I get as I sit as a judge in business plan contests, or more recently in a group of angel investors as a member, is the problem of too many moving parts. That comes back to you can’t do everything.
Trying to do everything usually leads to doing nothing very well.
(Image: istockphoto.com)
Thus procrastination may be less about lethargy and more about an over-abundance of options.
It’s like you read my mind! When your growing, the immediate thing you want to do is grow everywhere, but there is something to be said for taking a regional, slower approach. Thanks for the reminder Tim!
Being derivative just makes you one more in a sea of sameness. The best way to own a market is to create it. Do what only you can, and do it so well you create an insurmountable gap to entry.