A nice person almost apologized to me for not having her business on Facebook. I said: “but why?”

Blogs, Twitter, Facebook, and all the rest of that “social media stuff” may or may not be good business. But not just for its own sake. It has to be part of a strategy.

Otherwise, it may or may not be fun, depending on who you are and what you like to do; but it’s not good business without a related plan for how it’s supposed to help. Does it generate leads? Page views? Validation? Or is it just a rationalization for spending time doing something you like, like keeping up with friends, being clever.

My blogging has a business strategy. I don’t sell anything, but I do talk about business planning and business management. It relates to my books, my software authorship, and the company I founded. It generates page views in the Bplans.com domain. It validates.

So it’s fun, but it’s good business too. In this case, at least. It relates directly to validation of product, to page views, and to marketing objectives.

What is it for you? What’s the business objective? How to you measure achievement of that objective? Do you have metrics to review? Do you remember to review them?